
HSAI: ASP Keeps Plunging — How Long Will the Pain Last?
Sacrifice margin to defend share, ride out deflation until the turn?

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Sacrifice margin to defend share, ride out deflation until the turn?

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Guidance for 2026 SGI (Strategic Growth Initiatives) revenue was raised from RMB 100 mn to RMB 200–300 mn. Management also guided to around $100 mn revenue in 2027 with breakeven in the same year.
The segment still posted an OP loss of RMB 64 mn this quarter. R&D expense rose in tandem to RMB 231 mn.Meanwhile, beyond lidar, the company is positioning actuator modules and Kosmo as its second growth curve. Q3 non-ADAS revenue is expected to approach, or even exceed, half of total revenue.

Q2 total revenue is expected at RMB 850–900 mn.
LiDAR shipments are estimated at ~650k units.
2026 will remain a 'price-for-volume' year for Hesai Group amid high-stakes competition.

Overall GPM is expected to remain resilient in 2026. Resilience should hold through the year.

FY26 shipment guidance raised sharply to 3.0-3.5 mn units


The collaboration with BYD currently covers more than ten models, and more new models will gradually achieve mass production from 2025 to 2026.

ATX continues to increase volume in shipments!

In the first half of the article "'4 Times' Hesai: Why Has the Lidar Abandoned by Tesla Become 'Promising' Again?", Dolphin Research conducted a detailed review of the reasons behind Hesai's market value explosion. In the high-growth track of lidar, Hesai continues to reduce costs through the technological path of chip integration and increased integration, which leads to a continuous decline in the cost of lidar, thereby bringing about an increase in penetration rate and continuous expansion of application scenarios. The market value of $Hesai(HSAI.US) began to rise significantly after the third quarter report of 2024, as its earnings consistently exceeded market expectations...
