---
type: "Learn"
title: "股权投资"
locale: "en"
url: "https://longbridge.com/en/learn/equity-investment-106234.md"
parent: "https://longbridge.com/en/learn.md"
datetime: "2026-04-01T10:36:06.802Z"
locales:
  - [en](https://longbridge.com/en/learn/equity-investment-106234.md)
  - [zh-CN](https://longbridge.com/zh-CN/learn/equity-investment-106234.md)
  - [zh-HK](https://longbridge.com/zh-HK/learn/equity-investment-106234.md)
---

# 股权投资

Equity investment refers to the investment behavior of acquiring ownership of a company through purchasing company stocks or becoming a company partner. Equity investment has relatively high risks and returns, and investors usually need to take on higher risks and conduct more in-depth research and analysis on their investments. The returns on equity investment may come from factors such as dividends, stock price increases, or improvements in company performance.

## Definition

Equity investment refers to the act of acquiring ownership in a company by purchasing its stocks or becoming a partner. This type of investment typically involves higher risks and returns, requiring investors to undertake more thorough research and analysis. Returns from equity investments may come from dividends, stock price appreciation, or improvements in company performance.

## Origin

The concept of equity investment dates back to the 17th century with the Dutch East India Company, the first company to issue stocks. As capital markets evolved, equity investment became a crucial method for corporate financing and for investors to earn returns. In the late 20th century, globalization and technological advancements diversified the forms and channels of equity investment.

## Categories and Features

Equity investment can be categorized into public market investment and private equity investment. Public market investment involves buying stocks of publicly listed companies on stock exchanges, offering high liquidity but also significant price volatility. Private equity investment involves investing in non-listed companies, usually requiring a longer investment horizon but potentially yielding higher returns. Key features of equity investment include high risk and high return, the necessity for in-depth market analysis, and involvement in corporate governance.

## Case Studies

A classic example of equity investment is Warren Buffett's Berkshire Hathaway's investment in Coca-Cola. In 1988, Berkshire Hathaway purchased a significant amount of Coca-Cola stock, becoming one of its major shareholders. By holding the stock long-term, Berkshire Hathaway reaped substantial returns from Coca-Cola's dividends and stock price appreciation. Another example is SoftBank's early investment in Alibaba. SoftBank invested in Alibaba in 2000, and despite the dot-com bubble burst, it held onto its investment, eventually realizing massive returns after Alibaba's IPO.

## Common Issues

Common issues investors face in equity investment include evaluating a company's true value, managing investment risks, and determining the right time to exit an investment. A frequent misconception is that equity investments always yield high returns, but in reality, investors need to conduct thorough research and risk management to avoid potential losses.


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