---
title: "Chinese Gaming Trends: What Are the New Changes in the Gaming Market for 2022?"
description: "During the “Two Sessions,” proposals including prohibiting celebrity endorsements of game advertisements, increasing facial recognition verification frequency f"
locale: "en"
url: "https://longbridge.com/en/lives/8926"
parent: "https://longbridge.com/en/lives.md"
category: "Industry Analysis"
---

# Chinese Gaming Trends: What Are the New Changes in the Gaming Market for 2022?

**Status**: Unknown
**Category**: Industry Analysis

## Description

During the “Two Sessions,” proposals including prohibiting celebrity endorsements of game advertisements, increasing facial recognition verification frequency for suspected minors, and setting a “cooling-off period” for live streaming rewards were put forward, sparking discussions. The issue of adults being addicted to online games has always been a concern for representatives at the Two Sessions, and this year, suggestions have been put forward to increase facial recognition verification frequency for suspected minors. In addition, the chaos of live streaming rewards in the entertainment industry was also mentioned, with the proposal to set a “cooling-off period” attracting attention. Live streaming highlights: l What new policies have been enacted in the Chinese gaming market? l What is the current supply situation in the Chinese gaming market? l What changes have taken place in the demand for the Chinese gaming market?

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.