--- title: "SensorTower: \"Temu\" and \"SHEIN\" top the global e-commerce app download and growth charts." description: "In 2023, popular overseas e-commerce applications such as \"Temu\" and \"SHEIN\" have aggressively expanded in the international market, successfully topping the global rankings for e-commerce application" type: "news" locale: "en" url: "https://longbridge.com/en/news/104502705.md" published_at: "2023-12-18T03:04:04.000Z" --- # SensorTower: "Temu" and "SHEIN" top the global e-commerce app download and growth charts. > In 2023, popular overseas e-commerce applications such as "Temu" and "SHEIN" have aggressively expanded in the international market, successfully topping the global rankings for e-commerce application downloads and growth. "Temu" has rapidly expanded into different markets worldwide, with global downloads surpassing 300 million times from September 2022 to November 2023. "SHEIN" has gained favor among female users with its low prices, diverse styles, and fast fashion updates, steadily expanding its global market. "Temu" has seen a significant increase in advertising spending in the US market, with advertising expenses reaching $510 million from January to November 2023, a 17-fold increase compared to the previous year. Zhitong App has learned from the latest report by SensorTower that popular overseas e-commerce applications such as "Temu" and "SHEIN" have shown strong expansion in the global market in 2023. They have topped the global e-commerce application download and growth charts, driving the download volume of e-commerce applications in markets such as North America, Europe, Latin America, and the Middle East to new heights, with a year-on-year increase of over 17%. ![image.png](https://imageproxy.pbkrs.com/https://img.zhitongcaijing.com/image/20231218/1702865575600969.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg) **"Temu" Expands Rapidly, "SHEIN" Grows Steadily** Thanks to its low price, full-service management, and aggressive and efficient marketing strategies, "Temu" has rapidly expanded into different markets worldwide. From September 2022 to November 2023, the global download volume of "Temu" exceeded 300 million times. The fast-fashion e-commerce application "SHEIN" has gained popularity among female users due to its low prices, diverse styles, and fast updates. It has steadily expanded its global market. Since May 2014, the cumulative download volume of "SHEIN" has reached 830 million times, with Latin America and Europe contributing 31% and 25% of the total download volume, respectively. ![image.png](https://imageproxy.pbkrs.com/https://img.zhitongcaijing.com/image/20231218/1702865592825591.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg) **"Temu" Increases Advertising Spending in the US, Surpassing $500 Million** According to data from the Sensor Tower digital advertising analysis platform Pathmatics, from January to November 2023, "Temu" has spent $510 million on advertising in the US market, a 17-fold increase compared to the previous year. During important marketing periods such as the "Super Bowl," "Back to School," and "Black Friday," "Temu" has increased its advertising investment, and the growth in advertising traffic has helped "Temu" quickly penetrate the US market. ![image.png](https://imageproxy.pbkrs.com/https://img.zhitongcaijing.com/image/20231218/1702865603288004.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg) **Facebook is the Main Advertising Platform for "Temu" and "SHEIN"** In the US market, "Temu" and "SHEIN" mainly advertise on the Facebook, Instagram, and YouTube platforms. From January to November 2023, "Temu" spent over $200 million on advertising on the Facebook platform, accounting for 39% of the total expenditure. Facebook is also a major advertising platform for "SHEIN", with 42% of advertising expenses being allocated to this platform from January to November 2023. ![image.png](https://imageproxy.pbkrs.com/https://img.zhitongcaijing.com/image/20231218/1702865616173163.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg) **"SHEIN" and "Temu" users have high engagement on Facebook** The engagement of "SHEIN" and "Temu" users on Facebook far exceeds the average level, providing strong data support for their primary advertising platform on Facebook. According to Sensor Tower's cross-analysis of app groups, users who use both "SHEIN" and Facebook have an average weekly usage time that is 24% higher than all Facebook users, while users who use both "Temu" and Facebook have an average weekly usage time that is 20% higher than all Facebook users. ![image.png](https://imageproxy.pbkrs.com/https://img.zhitongcaijing.com/image/20231218/1702865628198549.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg) ### Related Stocks - [PDD.US - PDD](https://longbridge.com/en/quote/PDD.US.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | 早盘趋势｜拼多多缩量整理，反弹窗口要来了？主力会接力吗？ | 昨日拼多多（PDD.US）盘中持续缩量整理，空头仍占主导，上方压力释放未有明显缓解。全天资金缺乏追涨意愿，盘中主力流入数据低迷，市场观望浓厚，短线多头一度难以组织有效反击。短线技术面已显现超卖信号，像 5 日、10 日等均线逐步下移，布林带 | [Link](https://longbridge.com/en/news/272600944.md) | | 拼多多杀入商超零售赛道？ | | [Link](https://longbridge.com/en/news/272504268.md) | | 高瓴继续重仓中概股，HHLR 四季度增持阿里巴巴、拼多多，减持网易、百度 | 高瓴 HHLR Advisors Ltd.在四季度增持了阿里巴巴、拼多多、iShares 比特币和台积电，同时减持了网易、Bright Schol、富途控股、百度、满帮和 Webull 等。该公司重仓拼多多、阿里巴巴和富途控股。市场有风险， | [Link](https://longbridge.com/en/news/276176972.md) | | 美股盘中速递：Atomera 股价涨 10.42%，半年涨幅超 121%，市场波动性引发关注！ | Atomera 涨 10.42%；应用材料涨 1.22%，成交额达到 16.7 亿美元；阿斯麦涨 1.01%，成交额达到 11.33 亿美元；泛林集团涨 2.61%，成交额达到 11.23 亿美元；科磊涨 1.06%，市值达到 1946 亿 | [Link](https://longbridge.com/en/news/276477963.md) | | 跨境电商打响 “新战事” | 进入硬核竞争阶段。 | [Link](https://longbridge.com/en/news/272038334.md) | --- > **Disclaimer**: This article is for reference only and does not constitute any investment advice.