---
title: "BUZZ-Huawei chips away at Apple's premium smartphone market share in 2023 - report"
description: "Apple's share in the global premium smartphone market has declined to 71% in 2023, mainly due to Huawei's resurrection in China. The global premium smartphone market is projected to grow 6% in 2023, w"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/105277743.md"
published_at: "2024-01-02T12:34:50.000Z"
---

# BUZZ-Huawei chips away at Apple's premium smartphone market share in 2023 - report

> Apple's share in the global premium smartphone market has declined to 71% in 2023, mainly due to Huawei's resurrection in China. The global premium smartphone market is projected to grow 6% in 2023, with the premium segment capturing one-fourth of global smartphone market sales and 60% of the revenues. Samsung has also gained share in the market. The growth in the premium market is driven by China, Western Europe, India, and the Middle East and Africa.

\*\* Apple’s (AAPL.O) share in the global premium smartphone market has declined to 71% in 2023 from 75% in 2022, according to Counterpoint Research’s Market Pulse Service

\*\* IPhone maker’s share in the global premium smartphone market has declined mainly because of Huawei’s resurrection in China driven by the Mate 60 series - report

\*\* Global premium smartphone market’s sales are likely to grow 6% y/y in 2023, compared with decline projections - report

\*\* Premium segment is likely to capture close to one-fourth of global smartphone market sales and 60% of the revenues in 2023 - report

\*\* Samsung has also gained share driven by its S23 and Foldable series - report

\*\* Much of the global premium market’s growth in 2023 is being driven by China, Western Europe, India and the Middle East and Africa - report

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.
