---
title: "Elon Musk Shades Tim Cook, Says Apple Vision Pro Is Not A 'Moon Shot:' 'Impossible To Look Good'"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/107301467.md"
description: "Elon Musk downplays Apple Vision Pro as not a \"moon shot\" and criticizes its design. He responds to Andrew Ross Sorkin's praise of the headset as a \"game-changing, historic moment\" for Apple. Despite its $3,500 price tag, early pre-order numbers have surprised analysts."
datetime: "2024-02-02T10:05:17.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/107301467.md)
  - [en](https://longbridge.com/en/news/107301467.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/107301467.md)
---

# Elon Musk Shades Tim Cook, Says Apple Vision Pro Is Not A 'Moon Shot:' 'Impossible To Look Good'

Billionaire **Elon Musk** tried to play down **Apple Vision Pro's** positioning as a "moon shot" attempt by **Apple Inc.** (NASDAQ:AAPL) after expressing his desire to try it out earlier.

**What Happened:** Musk jumped into the debate about Apple Vision Pro yet again, maintaining his ambivalence about the $3,500 mixed reality headset that is all set to launch in less than 24 hours on Friday.

Musk laughed at Apple CEO **Tim Cook**‘s feature in the latest issue of Vanity Fair magazine, minimizing its importance despite Apple’s ambitious bet.

"It's not a ‘moon shot,'" Musk quipped.

> Also, it's not a "moon shot"
> 
> — Elon Musk (@elonmusk) February 1, 2024

He added that it's "impossible to look good wearing a VR headset," maintaining his dislike for the Vision Pro's design.

> It is impossible to look good wearing a VR headset
> 
> — Elon Musk (@elonmusk) February 1, 2024

Musk was responding to "Too Big To Fail" author and journalist Andrew Ross Sorkin, who called Apple Vision Pro a "game changing, historic moment" for Apple.

"Either way, the future is pretty cool."

> My two cents: @Apple Vision Pro is the future. It is likely a game changing, historic moment. But it is super pricey. If you can afford the future now, you'll buy it. If you can't, it'll be even better (and lighter!) if you wait into the actual future. Either way, the future is… pic.twitter.com/lSUpOFbA0J
> 
> — Andrew Ross Sorkin (@andrewrsorkin) February 1, 2024

In a post-earnings conference call with analysts, Apple revealed that it is launching the Vision Pro headset with 600 apps to boot – this includes some important ones like **Warner Bros. Discovery's** (NASDAQ:WBD) **Max**, **Walt Disney Co.'s** (NYSE:DIS) **Disney+**, **Amazon.com Inc.'s** (NASDAQ:AMZN) **Prime Video**, **TikTok**, apart from several other games.

_See Also: Apple’s $3,500 Vision Pro Headset Worth The Hype? Tech YouTuber MKBHD Weighs In_

**Why It Matters:** Even as Apple Vision Pro's hefty $3,500 price tag has come into question, Cook defended it by saying it comes with an "incredible amount of technology."

Early pre-order numbers have surprised analysts, too. While **Ming-Chi Kuo** called it a "better than expected" performance, Wedbush's **Daniel Ives** upgraded the outlook for 2024.

Ives now predicts Apple Vision Pro shipments will reach 600,000 units in 2024, up from 460,000 units previously.

_Check out more of Benzinga’s Consumer Tech coverage by_ _following this link__._

_Read Next: Epic Games Accuses Apple Of Non-Compliance Of Court Order On Alternative Payment Options_

_Photo courtesy: Apple_

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