---
title: "Vision Pro officially launched, Cook sent a message: ushering in a new era of spatial computing"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/107351192.md"
description: "Cook: Vision Pro is a breakthrough product on par with Apple and iPad, and its interactive interface is what impresses users the most."
datetime: "2024-02-03T02:08:18.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/107351192.md)
  - [en](https://longbridge.com/en/news/107351192.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/107351192.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/107351192.md) | [繁體中文](https://longbridge.com/zh-HK/news/107351192.md)


# Vision Pro officially launched, Cook sent a message: ushering in a new era of spatial computing

On Friday (February 2nd) local time, Vision Pro was officially launched and available for sale.

According to media reports, Apple CEO Tim Cook made an appearance at the Manhattan Apple flagship store on Fifth Avenue in the United States to commemorate the first sale. At the company's location in the Grove shopping center in Los Angeles, Apple store employees applauded and welcomed the first batch of customers to enter the store that day.

The sales process for Vision Pro is more complex than any previous Apple product. It includes a 20-25 minute product demonstration and showcases 3D videos and applications in augmented reality. However, according to media reports, unlike the enthusiastic atmosphere in the store when the first iPhone was launched in 2007, the atmosphere in the store after this release was not as lively and the customer flow was not significant.

It was reported that Cook also stated in the store that the interactive interface of Vision Pro, which allows users to use both their hands and eyes, will leave the deepest impression on users. He referred to it as a "magical way to control the device." In addition, Cook also told the media about the ease of use of this interactive interface: "Its operation is exactly like the brain, and users will know how to use it as soon as they put it on."

When asked about the sales situation, Cook replied, "I think we did well today."

Wall Street News previously mentioned that Vision Pro has a starting price of $3,499, marking the first new product category introduced by Apple since the launch of the smartwatch in 2015, and officially signifies Apple's entry into the virtual reality (VR) and augmented reality (AR) fields.

However, some media believe that Vision Pro will not be the main driving force for sales. It is expected that the shipment volume of Vision Pro this year will reach hundreds of thousands, while the shipment volume of iPhones is in the hundreds of millions.

During the earnings conference call the previous day, Cook stated that the release of Vision Pro was a "historic day for us to enter the era of spatial computing."

On the day of the release, Cook sent an internal memo to Apple employees, emphasizing the significance of Vision Pro:

> "Apple Vision Pro brings together thousands of innovations to create a product that has never been seen before in the world... This is an extraordinary achievement that has been brewing for many years." Team members,

Today, we are launching Apple Vision Pro, ushering in a new era of spatial computing. This moment should make all of us pause to celebrate the achievements we have made and reflect on the incredible potential that still lies ahead.

This morning, I was with our team at Apple Fifth Avenue, and the excitement in the air was palpable. Seeing people experience Apple Vision Pro for the first time was truly incredible. The impossible became possible right before their eyes, and words cannot describe it. This is truly a technology that must be witnessed and experienced firsthand to be believed. Hearing customers share their astonishment, inspiration, and imagination about the amazing device we have created is a gift to us. The entire launch process once again reaffirms the importance of this moment and the crucial role our retail team plays in bringing this innovative technology to the world.

Apple Vision Pro brings together thousands of innovations to create a product that the world has never seen before. It is an extraordinary achievement that has been years in the making. The realization of Apple Vision Pro would not have been possible without your dedication, passion, and contributions to driving innovation at Apple. I want to express my special thanks to all the teams involved in this project, who have dedicated countless hours over the years to push the boundaries of what is possible.

Of course, what matters most to us with Apple Vision Pro is how it enriches the lives of our users - strengthening connections, unlocking potential, and helping people accomplish things that were previously impossible. The thought of people reliving their most precious memories or introducing loved ones to distant relatives they have never had the chance to meet is truly moving. The excitement of our customers discovering incredible new entertainment experiences and the innovative applications our outstanding developers will create is exhilarating. The possibilities this brings to industries around the world and the incredible opportunities that lie ahead are truly exciting. We have only just begun to see the impact we can make through spatial computing.

Two weeks ago, we celebrated the 40th anniversary of the Mac, a revolutionary device that changed the world and laid the foundation for decades of innovation. When we introduced the iPod to the world, we suddenly put a thousand songs in our customers' pockets overnight. I remember the day we launched the iPhone. We knew we had something special, but none of us could have predicted the profound impact it would have on our daily lives. Then came the iPad, a magical piece of glass that could become anything you wanted it to be, fostering new forms of connection and creativity for millions of people. With the Apple Watch, I receive messages every day from users about how it has saved lives. And now, with today's announcement, Apple Vision Pro joins the ranks of groundbreaking products that define Apple and redefine the technology we know.

Let's take a moment to appreciate the incredible journey we have been on and the remarkable achievements we have made. Today is a day to celebrate, but also a day to look forward to the future with excitement and anticipation. Together, we will continue to push the boundaries of what is possible and create products that enrich the lives of people around the world.

Thank you for your unwavering dedication and contributions.

Best regards,

\[Your Name\]

> We don't have moments like this every day. Thank you for everything you've done to achieve this goal.
> 
> Tim

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