The two major topics that American companies cannot do without in this earnings season: cost reduction and AI.

The number of times US companies discussed cost control issues during earnings conference calls has reached a historic high. Companies are focused on expenditure discipline, but also investing in technologies that can drive future productivity, such as artificial intelligence. Operational efficiency and artificial intelligence are the most frequently discussed topics, covering industries including software, professional services, healthcare services, and financial services. Some companies are protecting profit margins through cost-cutting measures while reallocating funds to develop their businesses. Some companies are taking measures such as layoffs to improve efficiency and reduce costs. Estee Lauder is downsizing to respond more quickly to beauty trends, Meta is making significant investments in artificial intelligence technology, and Amazon is taking a cautious approach.