---
title: "Beauty products outperform AI? This company's five-year growth far surpasses NVIDIA."
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/108770484.md"
description: "ELF Beauty offers affordable beauty products for Generation Z and Millennials. Over the past five years, its stock price has risen by 2639%, while NVIDIA's stock price has increased by 1937%."
datetime: "2024-02-28T00:52:39.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/108770484.md)
  - [en](https://longbridge.com/en/news/108770484.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/108770484.md)
---

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# Beauty products outperform AI? This company's five-year growth far surpasses NVIDIA.

Artificial intelligence has been dominating the scene, with only a few stocks outperforming NVIDIA at the moment. However, looking ahead five years, it is surprising to see that the "AI King" has been easily surpassed by a cosmetics manufacturer.

This cosmetics manufacturer is called ELF Beauty, which owns affordable skincare and makeup brands such as ELF, Well People, and Keys Soulcare. With the gimmick of "high-end replacement at an affordable price," they have gained a large number of loyal customers from Generation Z and Millennials.

Supported by strong demand in the beauty industry, analysis from Bespoke Investment Group shows that **ELF Beauty's stock price has risen by 2639% in the past five years, compared to NVIDIA's 1937% increase.**

NVIDIA and ELF Beauty operate in vastly different industries, one being a chip manufacturer for AI and the other a cosmetics company. However, they share a common trait - both have achieved a streak of strong performances, surpassing expectations for multiple quarters with a very promising future outlook.

Bespoke points out that **NVIDIA has achieved a "five-peat," while ELF Beauty has achieved a "seven-peat" since August 2022.**

In February, ELF Beauty further raised its annual performance guidance, with profits significantly exceeding analysts' expectations and sales soaring by 85%.

Moreover, ELF Beauty's market share has more than doubled in the past two years. The #eyeslipsfaceTikTok challenge in 2019 became one of the most explosive advertisements in TikTok's history.

### Related Stocks

- [e.l.f. Beauty, Inc. (ELF.US)](https://longbridge.com/en/quote/ELF.US.md)
- [NVIDIA Corporation (NVDA.US)](https://longbridge.com/en/quote/NVDA.US.md)

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