---
title: "Gene Munster Predicts Apple AI $33B A Year Opportunity, Draws Comparisons To This Stock From 2022"
description: "Deepwater Asset Management managing partner Gene Munster predicts that Apple's AI model could generate $33 billion in annual revenue for the company. Despite Tim Cook's mention of AI during Apple's sh"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/109252024.md"
published_at: "2024-03-05T11:22:07.000Z"
---

# Gene Munster Predicts Apple AI $33B A Year Opportunity, Draws Comparisons To This Stock From 2022

> Deepwater Asset Management managing partner Gene Munster predicts that Apple's AI model could generate $33 billion in annual revenue for the company. Despite Tim Cook's mention of AI during Apple's shareholder meeting, the company's stock has declined by over 5% this year. Munster believes that Apple's AI play has the potential to significantly impact its earnings. However, investors have not shown the same optimism, with Apple's stock underperforming compared to the Nasdaq Composite and S&P 500. Munster compares the current stock action to Meta Platforms Inc. in 2022 and suggests that investors have limited confidence in Apple's AI strategy.

**Deepwater Asset Management** managing partner **Gene Munster** thinks that while **Tim Cook's** first-time mention of AI during **Apple Inc.'s** (NASDAQ:AAPL) shareholder meeting in January failed to excite investors, he thinks Apple stock action in 2024 reminds him of **Mark Zuckerberg's Meta Platforms Inc.** (NASDAQ:META).

He also believes Apple's AI play can move the earnings needle for Cupertino in double-digit percentages.

**What Happened:** Munster expressed optimism about Apple's AI play, stating that the company's first AI model is expected to be announced sometime in June.

However, investors in 2024 so far have not been very optimistic about Apple's prospects like analysts have.

*See Also: Gene Munster Suggests Apple Acquire Rivian Following Surprising Cancellation Of Apple Car Project*

However, Apple stock itself has not performed as well as it should have if AI is indeed a potential revenue maker for the company.

In fact, the Nasdaq Composite has beaten the Apple stock as far as performance in 2024 so far is concerned.

A $1000 investment in Apple at the beginning of 2024 would be worth $967.79 today.

A similar investment in an index fund replicating the Nasdaq and S&P 500 would be worth $1,102.19 and $1,083.13, respectively.

Essentially, Apple is down 5.68% this year so far, while Nasdaq is up 9.76%, and S&P 500 is up 8.18%.

So what are investors not seeing that analysts like Munster are?

"AAPL stock action this year reminds me a little of when in the fall of 2022 investor concern that Meta would lose share to TikTok pressured the stock to $100."

> $AAPL is down 3% today because investors are voting they have limited confidence in their AI strategy.  
>   
> By now it's become clear that this June we will see their first foundation model, something that will compete with GPT, Gemini, xAI, Anthropic.  
>   
> The part that is not known is…
> 
> — Gene Munster (@munster\_gene) March 4, 2024

**A $33B Opportunity:** Munster thinks Apple's AI model will join the ranks of **Microsoft Corp.-backed** (NASDAQ:MSFT) **OpenAI's GPT**, **Alphabet Inc.'s** (NASDAQ:GOOG) (NASDAQ:GOOGL) **Google Gemini**, **Elon Musk's xAI**, and **Anthropic**.

While this would help Apple compete better with other Big Tech companies currently working on AI, what exactly would it mean for investors? Munster thinks it could give Apple a revenue boost.

"Apple has 2.2B active devices, which I estimate are owned by 1.4B active users. If 20% of Apple’s active base subscribe to an AI product (personalized AI) at $10 a month, that's $33B a year in 80% margin revenue."

He thinks Apple can leverage its user base to blaze past rivals working on AI, boosting its operating revenue by 16%.

"In the end, these products (Meta, Google Search, Microsoft Office and Apple Services) are sticky in the long-term."

**Price Action:** Apple closed at $172.47, down 1.5% on Monday, according to Benzinga Pro.

*Check out more of Benzinga’s Consumer Tech coverage by* following this link*.*

*Read Next: Apple Hit With $1.95B EU Fine In Spotify Antitrust Case*

*Photo courtesy: Shutterstock*

### Related Stocks

- [AAPL.US - Apple](https://longbridge.com/en/quote/AAPL.US.md)
- [META.US - Meta Platforms](https://longbridge.com/en/quote/META.US.md)

## Related News & Research

| Title | Description | URL |
|-------|-------------|-----|
| Palmer Luckey Says Don't Trust A Boss Who Pretends Money Doesn't Matter, Oculus Founder Who Once Earned Minimum Wage Explains | Palmer Luckey, founder of Oculus, advises employees to be cautious of bosses who claim money doesn't matter, reflecting  | [Link](https://longbridge.com/en/news/276012773.md) |
| Fake Milano Cortina sites target thousands with discount scams, cybersecurity firm says | Cybersecurity firm Bitdefender has reported a surge in online scams targeting shoppers with fake Milano Cortina 2026 mer | [Link](https://longbridge.com/en/news/276149499.md) |
| Financial Advocates Investment Management Lowers Stock Position in Meta Platforms, Inc. $META | Financial Advocates Investment Management reduced its stake in Meta Platforms, Inc. by 66.7% in Q3, now holding 2,343 sh | [Link](https://longbridge.com/en/news/276432394.md) |
| IronBridge Private Wealth LLC Has $905,000 Holdings in Apple Inc. $AAPL | IronBridge Private Wealth LLC reduced its stake in Apple Inc. (NASDAQ:AAPL) by 77.3% in Q3, holding 3,555 shares valued  | [Link](https://longbridge.com/en/news/276436345.md) |
| Apple Inc. $AAPL Position Lifted by Rossmore Private Capital | Rossmore Private Capital increased its position in Apple Inc. (NASDAQ:AAPL) by 1.1% in Q3, owning 204,242 shares valued  | [Link](https://longbridge.com/en/news/276436349.md) |

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.
