---
title: "Nvidia CEO Jensen Huang Thinks Even Free AI Chips From Rivals Are 'Not Cheap Enough' Compared To Its GPUs"
description: "Nvidia CEO Jensen Huang believes that even free AI chips from competitors are not cheap enough compared to Nvidia's GPUs. Huang asserts that Nvidia's GPUs remain unrivaled in the AI space and that the"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/109682412.md"
published_at: "2024-03-11T13:48:07.000Z"
---

# Nvidia CEO Jensen Huang Thinks Even Free AI Chips From Rivals Are 'Not Cheap Enough' Compared To Its GPUs

> Nvidia CEO Jensen Huang believes that even free AI chips from competitors are not cheap enough compared to Nvidia's GPUs. Huang asserts that Nvidia's GPUs remain unrivaled in the AI space and that their pricing is not a significant factor in the total cost of ownership for AI data centers. He also emphasizes Nvidia's growing influence in the AI sector and its successful software services growth.

In a bold assertion of technological dominance in the AI industry, **Nvidia** CEO **Jensen Huang** said that their GPUs remain unrivaled in the AI space, even against freely offered competitor AI chips.

**What Happened**: Huang made bold claims about the superiority of their GPUs over any competitor’s AI chips, even if they were given away for free.

During a recent event at the Stanford Institute for Economic Policy Research, Huang argued that the pricing of Nvidia's GPUs is not a significant factor in the total cost of ownership (TCO) for AI data centers.

Huang said Nvidia's AI chips are "so good that even when the competitor’s chips are free, it’s not cheap enough." He went on to add that despite the company's leadership in AI chips, it faces more intense competition "than anyone on the planet."

*See Also: Google CEO’s Anxiety Exposed? Leaked Email Reveals How Sundar Pichai Was Spooked About Losing Talent, Especially To Apple*

He revealed that Nvidia assists customers in designing alternative AI processors and shares its product roadmap with them, positioning the company as an open collaborator in the industry.

Huang also responded to skepticism regarding Nvidia’s business practices, amidst accusations of operating a GPU cartel. He countered these claims by detailing Nvidia’s unique selling points, such as the programmability of their GPUs and their widespread adoption across cloud computing companies.

**Why It Matters:** Earlier statements from Huang have emphasized Nvidia’s growing influence in the AI sector. In February, he predicted that every enterprise on the planet would eventually operate on Nvidia’s AI ‘operating system,’ citing the company’s $1 billion annualized revenue run rate in its software and services segment.

Moreover, Huang’s vision of "AI factories" taking over the world aligns with Nvidia's commanding 70% market share in AI chips. His belief in the "operating system of AI" becoming a significant business venture is backed by the company’s successful software services growth.

Additionally, Huang has been an advocate for nations to develop their own "Sovereign AI." He urged countries to invest in AI to maintain control over their data, predicting that data center spending could reach $2 trillion by 2029.

**Price Action:** Nvidia’s stock closed 1.4% lower on Friday, according to data from Benzinga Pro.

*Check out more of Benzinga's Consumer Tech coverage by following this link.*

*Read Next: Elon Musk Reacts After AI Researcher Says She Does Not Trust OpenAI CEO Sam Altman To Lead AGI Project*

***Disclaimer:*** *This content was partially produced with the help of* Benzinga Neuro *and was reviewed and published by Benzinga editors.*

*Photo courtesy: Raysonho via Wikimedia*

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.
