---
title: "Hong Kong Stock Market News | LI AUTO rebounds more than 4% as MEGA starts off unfavorably. UBS previously stated that there are still measures to remedy the situation"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/200228065.md"
description: "Li Auto rebounded by over 4%, as of the time of publication, it rose by 4.46% to HKD 133.6, with a turnover of HKD 6.52 billion. On the news front, according to media reports, sources revealed that within 72 hours of Li Auto MEGA's listing, there were approximately 3,218 confirmed orders nationwide, but cancellations amounted to around 10,297 units. Another source mentioned that the core management of Li Auto is currently discussing whether to adjust the annual sales target of MEGA to 50,000-60,000 units, but the specific numbers have yet to be confirmed. UBS previously pointed out that the new design of MEGA has received criticism, with some investors viewing it as a failure of the company's pure electric vehicle plan. Despite the poor performance of the orders in the first three days of the vehicle's launch, the bank believes that there are measures that can be taken to remedy the situation, including offering more color options, adding decorations, and launching targeted advertisements. Morgan Stanley released a report stating that Li Auto will introduce CDC sports suspension models for L7 and L8, along with launching a limited-time promotion. The bank views this as a timely and necessary strategic adjustment, but it will take time to prove its effectiveness"
datetime: "2024-03-20T03:09:04.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/200228065.md)
  - [en](https://longbridge.com/en/news/200228065.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/200228065.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/200228065.md) | [繁體中文](https://longbridge.com/zh-HK/news/200228065.md)


# Hong Kong Stock Market News | LI AUTO rebounds more than 4% as MEGA starts off unfavorably. UBS previously stated that there are still measures to remedy the situation

According to the information from Zhitong Finance and Economics APP, Li Auto (02015) rebounded by over 4%, as of the time of publication, it rose by 4.46% to HKD 133.6, with a turnover of HKD 652 million.

On the news front, it was reported by the media that an insider revealed that within 72 hours of the listing of Li Auto MEGA, there were approximately 3,218 confirmed orders nationwide, but about 10,297 orders were canceled. Another source mentioned that the core management of Li Auto is currently discussing whether to lower the annual sales target of MEGA to 50,000-60,000 units, but the specific numbers have not been confirmed yet.

UBS Group AG previously pointed out that the new design of MEGA has received criticism, with some investors seeing it as a failure of the company's pure electric vehicle plan. Although the performance of the orders in the first three days of the launch was not satisfactory, the bank believes that there are measures that can be taken to remedy the situation, including offering more color options, adding decorations, and launching targeted advertisements.

Morgan Stanley released a report stating that Li Auto announced the launch of CDC sports suspension versions for L7 and L8, along with a limited-time promotional campaign. The bank views this as a timely and much-needed strategic adjustment, but it will take time to prove its effectiveness

### Related Stocks

- [Li Auto Inc. (LI.US)](https://longbridge.com/en/quote/LI.US.md)
- [LI AUTO-W (02015.HK)](https://longbridge.com/en/quote/02015.HK.md)
- [UBS Group AG (UBS.US)](https://longbridge.com/en/quote/UBS.US.md)

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