"Send back for revision"! UK regulatory agency: Google's Cookies plan still has privacy loopholes

Zhitong
2024.04.19 13:36
portai
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The UK regulatory agency pointed out that Google's cookie alternative has privacy vulnerabilities that could be exploited by advertisers. The regulator hopes Google will make further adjustments and take joint responsibility with the Competition and Markets Authority. Google plans to modify the cookies in the coming months, but if regulators demand changes to the technology, Google may postpone the timeline for phasing out cookies. Google plans to announce modifications to the company's use of cookies by the end of this year