---
title: "Cheech And Chong To Hire Lobbyists To Protect Cannabis Drinks In California Amid State's Industry Distress"
description: "Cheech and Chong Global Holdings have hired lobbyists to protect their hemp-infused drinks in California's struggling cannabis industry. The company aims to navigate the challenging regulatory landsca"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/206286865.md"
published_at: "2024-06-14T03:52:53.000Z"
---

# Cheech And Chong To Hire Lobbyists To Protect Cannabis Drinks In California Amid State's Industry Distress

> Cheech and Chong Global Holdings have hired lobbyists to protect their hemp-infused drinks in California's struggling cannabis industry. The company aims to navigate the challenging regulatory landscape and ensure the success of their products. California's cannabis sector has faced difficulties due to excessive regulations and taxes, leading to many business closures. Cheech and Chong's lobbying efforts coincide with the rising popularity of cannabis beverages as alternatives to alcohol.

**Cheech and Chong Global Holdings**, owned by the iconic comedic duo, **has registered to hire lobbyists in California**. The company, which already offers a variety of cannabis products including the hemp-derived “High & Dry” THC-infused seltzer, is engaging in lobbying efforts to navigate the challenging regulatory landscape of California’s cannabis industry.

### **Protecting Hemp-Derived Drinks In California**

**Jonathan Black**, a representative of Cheech and Chong Holding Company said this initiative is critical. “They are highly intelligent gentlemen who care about cannabis use, right? It’s pretty serious. We’re trying to protect the hemp-derived drinks we have in the state of California right now,” Black told CBS News. The company’s lobbying efforts are set to address the distress within the California´s cannabis sector.

### **California Cannabis Industry Faces Regulatory Hurdles**

California’s cannabis industry, surpassed for the first time by Michigan in legal sales in March, is facing challenges. Consultant **Dennis Bozanich** highlighted the struggles, noting the initial promise of wealth and resources faded quickly. “The promise of the big wave of cash and resources and all of that was lasted about 18 months,” Bozanich said. According to this consultant, excessive regulations and taxes have forced many businesses to close, reducing the number to a third of what existed when recreational use was legalized in 2016.

### **Cannabis Drinks Rise As Alcohol Alternatives**

This political involvement coincides with the growing popularity of cannabis products, illustrated by a viral Instagram video featuring **Tommy Chong** and a police officer discussing “High & Dry.” Cheech and Chong’s lobbying efforts seek to ensure products such as hemp-derived beverages can thrive in a supportive regulatory environment.

*“I’ll Take One” – **Tommy Chong** and a police officer discuss “High & Dry.”*

Moreover, cannabis beverages are gaining ground rapidly as alternatives to alcoholic drinks, offering controlled dosages of THC and a mellow experience without the adverse effects associated with alcohol.

As Cheech and Chong Global Holdings prepare to file additional paperwork detailing their lobbying expenditures, their efforts will come up against the decline of the cannabis market in California.

***Read also:** Rumors Of Green Thumb And Boston Beer Merger: What Investors Need to Know, Analyst Breaks It Down*

*Photo credit: Gage Skidmore*.

*To learn more about hurdles and challenges cannabis businesses face these days joins us at the upcoming Benzinga event in New Jersey. The* *Benzinga Cannabis Market Spotlight* *in New Jersey on June 17th! Grow your business, raise money and capitalize on the booming NJ recreational market. Don’t miss this must-attend event in New Brunswick. Secure your tickets now. Very few spots are left.* *Use the code "JAVIER20" for 20% off!*

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.
