---
title: "Microsoft invites testing Bing AI abstract function to compete with Google's generative AI search"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/209790364.md"
description: "Microsoft invites testing Bing AI summary feature, similar to Google's generative AI search. Microsoft combines generative AI with large language models to achieve customized dynamic responses. Although this search experience may impact advertising media traffic, Microsoft states that this feature ensures website clicks and supports the online ecosystem. Microsoft plans to release more updates in the coming months. Currently, Google dominates the internet search competition"
datetime: "2024-07-25T07:13:02.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/209790364.md)
  - [en](https://longbridge.com/en/news/209790364.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/209790364.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/209790364.md) | [繁體中文](https://longbridge.com/zh-HK/news/209790364.md)


# Microsoft invites testing Bing AI abstract function to compete with Google's generative AI search

According to Zhitong Finance, Microsoft (MSFT.US) has stated that it has invited some Bing users to test the AI summary feature in search results. Microsoft stated that this feature combines search result pages, generative AI, and large language models (LLMs) to dynamically respond to user query needs through generative search.

In a blog post released today, the company stated: "By combining the powerful capabilities of generative artificial intelligence and large language models with search result pages, Bing's generative search can create custom dynamic responses to user queries."

Bing's generative AI is similar to Google's AI Overviews, which creates AI-generated summaries based on Google search queries and was launched in May this year. AI Overviews has faced some criticism, with concerns that it may disrupt web traffic, reduce natural visits to advertising media, and impact ad revenue. Microsoft acknowledges this potential impact.

Microsoft stated: "We will continue to closely monitor how generative search affects traffic to advertising media. Early data indicates that this experience maintains website clicks and supports a healthy online ecosystem." Microsoft mentioned that it is gradually rolling out this new generative AI search product and plans to share more updates in the coming months.

According to the latest data from Statista, Google continues to dominate the internet search competition, holding 87% of all searches. Bing ranks second with a share of 8%

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