--- title: "Li Auto unveils scaled-back car purchase incentives" description: "Li Auto, a Chinese auto company, has announced scaled-back purchase entitlements for its L-series models amid the easing price war in the Chinese auto market. Customers can now get a limited-time offe" type: "news" locale: "en" url: "https://longbridge.com/en/news/209809908.md" published_at: "2024-07-25T10:11:29.000Z" --- # Li Auto unveils scaled-back car purchase incentives > Li Auto, a Chinese auto company, has announced scaled-back purchase entitlements for its L-series models amid the easing price war in the Chinese auto market. Customers can now get a limited-time offer worth up to RMB 12,300 ($1,700) between July 24-31. This move comes as luxury brands in the industry have rolled back steep discounts. Li Auto delivered 47,774 vehicles in June, showing positive growth in sales. > Li Auto's move comes as the price war in China's auto industry eases, after some luxury brands have rolled back steep discounts. Li Auto (NASDAQ: LI) has announced scaled-back purchase entitlements, amid the easing price war in the Chinese auto market. Customers who buy Li Auto's L-series models between July 24-31 can get a limited-time offer worth up to RMB 12,300 ($1,700), the company said today on Weibo. Li Auto's current models include the L-series extended-range electric vehicles (EREVs) -- Li L6, Li L7, Li L8, Li L9 -- as well as the all-electric Li Mega MPV (multi-purpose vehicle). In its July 2 announcement of purchase incentives valid until July 15, the L series and the Li Mega were offered incentives of up to RMB 17,000. The latest offer announced today means that Li Auto has stopped offering official discounts on the Li Mega while scaling back the amount for the L series. Specifically, the latest purchase offer announced by Li Auto today retains the RMB 10,000 worth of purchase rights and 0 percent down payment financial incentives previously offered. The company has reduced the exclusive gift package from the previous maximum of RMB 7,196 to RMB 2,399. Li Auto's move comes at a time when the price war in China's auto industry is easing, after a number of luxury brands have scaled back significant discounts. BMW pulled out of the price war in China's auto market by increasing the price of its entire model range by at least RMB 30,000, the Securities Times said in a July 16 report. On July 17, local auto media outlet Auto Home reported that Nio (NYSE: NIO) would scale back its discounts on some models on July 22, with the discounts on both the ET5 and ET5 Touring reduced by RMB 3,000, and the discounts on the ES6 and EC6 reduced by RMB 5,000. As of now, Nio has not denied the report, but has also not publicly announced the reduced offers on its social media channels. Li Auto delivered 47,774 vehicles in June, up 46.66 percent year-on-year and up 36.42 percent from May, according to data released on July 1. In the second quarter, Li Auto delivered 108,581 vehicles, up 25.48 percent year-on-year and up 35.05 percent from the first quarter. So far this month, 30,200 Li Auto vehicles have been registered for insurance in China, according to CnEVPost's calculations based on its previously published weekly figures. ($1 = RMB 7.2389) > China Jul EV sales preview: Deutsche Bank expects Nio at 21,000 units, Xpeng 10,000, BYD 300,000 ### Related Stocks - [LI.US - Li Auto](https://longbridge.com/en/quote/LI.US.md) - [02015.HK - LI AUTO-W](https://longbridge.com/en/quote/02015.HK.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | 亚舍立科技｜8-K：2025 财年 Q4 营收 2.38 亿美元超过预期 | | [Link](https://longbridge.com/en/news/276168065.md) | | 特斯拉首辆 Cybercab 下线：没有方向盘和踏板的汽车终于来了 | 特斯拉宣布，首辆赛博无人驾驶电动车 Tesla Cybercab 在美国得州超级工厂正式下线。风险提示及免责条款 市场有风险，投资需谨慎。本文不构成个人投资建议，也未考虑到个别用户特殊的投资目标、财务状况或需要。用户应考虑本文中的任何意见、 | [Link](https://longbridge.com/en/news/276188665.md) | | 期权热点｜上周五 UVIX 涨 3%，部分看涨期权飙升 150% | 美东时间 02 月 13 日，2 倍做多恐慌指数期货 ETF 期权总成交 86443 张，看涨期权占比 82%，看跌期权占比 17%。 | [Link](https://longbridge.com/en/news/276030214.md) | | 亚马逊年度营收首超沃尔玛，零售双雄加码 AI 竞赛 | 亚马逊取代沃尔玛，成为年营收最高的公司。沃尔玛周四公布，其最近一个财年的年度营收为 7132 亿美元，这略低于亚马逊的 7169 亿美元。两家公司在人工智能领域采取了不同的策略：亚马逊大幅加大了对人工智能的投资，而沃尔玛则更依赖技术合作伙伴 | [Link](https://longbridge.com/en/news/276384959.md) | | 索尼克汽车｜8-K：2025 财年 Q4 营收 38.71 亿美元不及预期 | | [Link](https://longbridge.com/en/news/276235291.md) | --- > **Disclaimer**: This article is for reference only and does not constitute any investment advice.