---
title: "Customized AIGC live broadcast, Intel collaborates with CHINA MOBILE's Migu to create a new Olympic trial listening experience"
description: "China Mobile's Migu signed a technical business cooperation memorandum with Intel to jointly promote the innovative development of the digital content industry. During this year's Olympic Games, Migu "
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/209986209.md"
published_at: "2024-07-27T03:45:31.000Z"
---

# Customized AIGC live broadcast, Intel collaborates with CHINA MOBILE's Migu to create a new Olympic trial listening experience

> China Mobile's Migu signed a technical business cooperation memorandum with Intel to jointly promote the innovative development of the digital content industry. During this year's Olympic Games, Migu will provide a customized AIGC live streaming experience, allowing viewers to experience content that combines technology, culture, and sports. Intel will use artificial intelligence technology to enhance the audience's audiovisual experience

According to Guoshi Direct, recently, China Mobile's Migu and Intel held a signing ceremony in Beijing for their strategic cooperation agreement for the years 2024-2025. The two parties officially signed a memorandum of technical and business cooperation. Leveraging their respective advantages in content, technology, resources, and other aspects, Intel and Migu will conduct in-depth technical and resource cooperation in multiple areas such as artificial intelligence, high-definition video coding and decoding, and cloud gaming rendering, jointly promoting the innovative development of the digital content industry. During this year's Olympics, viewers will experience a customized AIGC live broadcast experience combining technology, culture, and sports in the Migu live broadcast room. For example, they can see the presentation of the combination of sports elements with traditional Chinese cultural elements and appreciate the cross-border fusion of audiovisual content brought by new technology. Intel and Migu will use artificial intelligence technology, through AI PCs equipped with Intel Core Ultra processors, Xeon processors, etc., to support the application of AI in live event broadcasting processes, enhancing the audience's audiovisual experience

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.