---
title: "Shareholders, Subscribers Abandon Sinking Sirius XM (NASDAQ:SIRI) Ship"
description: "SiriusXM (NASDAQ:SIRI) experienced a decline in subscribers and revenue, causing their shares to drop over 7.5%. Despite this, there were some positive aspects, such as a slightly lower rate of loss c"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/210501831.md"
published_at: "2024-08-01T20:00:24.000Z"
---

# Shareholders, Subscribers Abandon Sinking Sirius XM (NASDAQ:SIRI) Ship

> SiriusXM (NASDAQ:SIRI) experienced a decline in subscribers and revenue, causing their shares to drop over 7.5%. Despite this, there were some positive aspects, such as a slightly lower rate of loss compared to the previous year. Analysts have a moderate buy consensus rating on SIRI stock, with a price target implying 20.25% upside potential.

It was a disaster at SiriusXM (SIRI), as the satellite radio company / music streamer found itself on the bad end of a lot of bad news. Deep decline in subscriber counts, and accompanying losses in revenue, sent Sirius shares into a pit, down over 7.5% in the closing minutes of Thursday’s trading session.

The numbers were a calamity. The quarter ending June 30 saw around 173,000 subscribers depart the platform over that quarter. That’s around 100,000 self-pay subscribers and 73,000 paid promotional subscribers, taking advantage of one of SiriusXM’s promotional offers to give the service a try at a fairly healthy discount.

While this sounds terrible, there was actually a bright spot to it all…as bright spots go, anyway. That massive loss was actually slightly better than the rate of loss from the same time the previous year. Still, with churn holding at 1.5%, that still represented a loss of revenue of about 5%, and a net loss in average revenue per user of around $0.42 per share.

## **Beginning of the End?**

There’s a little more good news for Sirius here, such as it is. It’s maintaining its guidance for the third quarter. It expects to make around $8.75 billion for the full year, with free cash flow of around $1.2 billion. That’s slightly less than what some analysts figure, looking for around $8.77 billion. But at that point, you might as well call it “in-line.”

And that’s when an already-murky picture gets further muddied. Sirius XM stock has been trading for the last 30 years, yet the latest drop in revenue it’s seen is actually the second worst it’s seen…ever. And despite all this, net income was actually still up, somewhat, and some analysts are even identifying turnaround catalysts potentially in the offing. It seems that for every bit of bad news, there’s a bit of good that makes it just a little less obvious.

## **Is Sirius XM a Buy or Sell?**

Turning to Wall Street, analysts have a Moderate Buy consensus rating on SIRI stock based on four Buys, six Holds and one Sell assigned in the past three months, as indicated by the graphic below. After a 33.99% loss in its share price over the past year, the average SIRI price target of $3.86 per share implies 20.25% upside potential.

**See more SIRI analyst ratings**

Disclosure

### Related Stocks

- [SIRI.US - Sirius XM](https://longbridge.com/en/quote/SIRI.US.md)

## Related News & Research

| Title | Description | URL |
|-------|-------------|-----|
| 天狼星 XM 廣播｜10-K：2025 財年營收 85.58 億美元超過預期 |  | [Link](https://longbridge.com/en/news/274992784.md) |
| 天狼星 XM 廣播｜8-K：2025 財年 Q4 營收 21.93 億美元超過預期 |  | [Link](https://longbridge.com/en/news/274976486.md) |
| 研究警報：CFRA 維持對天狼星 XM 廣播控股公司股票的賣出評級 | CFRA 對 Sirius XM Holdings Inc.維持賣出評級，設定 12 個月目標價為 17 美元。分析師將 2026 年的每股收益預估上調至 3.10 美元，並預計 2027 年為 3.31 美元。他們指出，用户留存面臨挑戰， | [Link](https://longbridge.com/en/news/275234350.md) |
| 天狼星 XM 第四季度的收入略高於預期 | Sirius XM 第四季度的收入略微超過分析師預期，達到 21.9 億美元，而淨收入降至 9900 萬美元。該公司專注於用户參與和音頻廣告，預計 2026 年的收入將達到約 85 億美元，調整後的 EBITDA 為 26 億美元。主要增長 | [Link](https://longbridge.com/en/news/274977944.md) |
| 是什麼因素在推動 Sirius XM Holdings Inc 的市場情緒？ | Sirius XM Holdings Inc（紐約證券交易所代碼：SIRI）的空頭頭寸增加了 3.33%，目前佔可用股份的 14.89%，總計 3078 萬股被賣空。覆蓋這些頭寸大約需要 8.14 天。空頭頭寸的增加通常表明市場情緒偏向看跌 | [Link](https://longbridge.com/en/news/272992563.md) |

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.
