"Made in India", Apple takes a big bite
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Apple's revenue in the Greater China region dropped by 6.5% year-on-year in the second quarter, mainly due to quality issues with Apple phones assembled in India. Only about half of the components in Apple phones produced on the Indian production line meet quality standards, affecting the sales performance of Apple phones in the European and Chinese markets, forcing Apple to lower prices for promotions. The low yield rate has led to shrinking profits and a wave of returns, posing a major challenge for Apple caused by its "Make in India" strategy
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