---
title: "Naspers sees $5.2 billion e-commerce boost for South Africa"
description: "Naspers Ltd., Africa's largest company by market value, anticipates that e-commerce and digital platforms will contribute 91.4 billion rand (approximately $5.2 billion) to the South African economy by"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/212616442.md"
published_at: "2024-08-27T05:26:53.000Z"
---

# Naspers sees $5.2 billion e-commerce boost for South Africa

> Naspers Ltd., Africa's largest company by market value, anticipates that e-commerce and digital platforms will contribute 91.4 billion rand (approximately $5.2 billion) to the South African economy by 2035. The company, founded in 1915, has evolved from a publishing house into a digital leader with significant global impact, particularly through its subsidiary Takealot.com. Naspers ranks as the world's 557th most valuable company with a market capitalization of about $52 billion. The digital revolution continues to shape Africa's economic landscape, driven by companies like Naspers and the Johannesburg Stock Exchange.

Naspers Ltd., Africa’s largest company by market value, expects e-commerce and other digital platforms to inject 91.4 billion rand ($5.2 billion) into the South African economy by 2035.

Naspers Ltd., the international powerhouse originating from South Africa, continues to assert its influence on the global digital landscape. With a market capitalization of approximately $36.52 billion as of August 2024 \[1\], Naspers ranks as the world's 557th most valuable company \[1\]. However, its significance extends far beyond these figures, as it is the largest company in Africa by market value \[2\].

Naspers, a publishing company established in 1915, has transformed into a digital and technological powerhouse. Its subsidiary, Prosus, is one of the main internet and online service companies worldwide, with a total revenue of around $22 billion in 2020 \[2\]. The company's total assets amounted to approximately $66 billion in 2023 \[2\].

One of Naspers' most notable contributions to the African economy is its ownership of Takealot.com, one of the continent's most popular e-commerce platforms. The growing importance of e-commerce in South Africa is evidenced by Takealot.com's success \[3\]. According to a recent Business Wire report, Naspers expects digital platforms, including e-commerce, to inject a significant $91.4 billion (5.2 billion rand) into the South African economy by 2035 \[3\].

Africa's digital revolution is not limited to Naspers. The continent is home to 29 stock exchanges, with the Johannesburg Stock Exchange (JSE) being the leading bourse \[2\]. The JSE, which ranks among the largest stock exchanges in Europe, the Middle East, and Africa, boasts a total market capitalization of over $1.1 trillion as of 2023 \[2\].

South Africa's thriving stock market is not its only digital success story. In 2020, the Nigerian stock market was the best-performing on the continent, with MTN Nigeria and Dangote Cement ranking as the leading companies listed in the Nigerian Exchange Group \[2\]. The Egyptian Stock Exchange also played a crucial role, with 218 listed companies in 2022 \[2\].

Naspers' digital dominance extends beyond the borders of South Africa, fueling the continent's economic growth and transforming the way people live, work, and connect.

### Related Stocks

- [NPSNY.US - Naspers](https://longbridge.com/en/quote/NPSNY.US.md)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.
