---
title: "Apple's iPhone 16 is selling better than the iPhone 15, says T-Mobile CEO"
description: "T-Mobile CEO Mike Sievert claims that sales of Apple's iPhone 16 are outperforming those of the iPhone 15, dismissing analyst concerns about underwhelming preorders as 'nonsense.' He noted that consum"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/214731782.md"
published_at: "2024-09-19T21:50:46.000Z"
---

# Apple's iPhone 16 is selling better than the iPhone 15, says T-Mobile CEO

> T-Mobile CEO Mike Sievert claims that sales of Apple's iPhone 16 are outperforming those of the iPhone 15, dismissing analyst concerns about underwhelming preorders as 'nonsense.' He noted that consumers are purchasing higher-end models at a greater rate. The iPhone 16, which features generative AI technology, will be available in stores starting September 20. Sievert anticipates that the rollout of AI features may extend the sales cycle for the iPhone 16. Apple's shares rose 3.71% during trading, reflecting a 31.59% increase over the past year.

By Weston Blasi

T-Mobile Chief Executive Mike Sievert says it's 'nonsense' that the iPhone 16 line's preorder sales are underwhelming

'Not only good, but better than last year'

That was T-Mobile US Inc. (TMUS) Chief Executive Mike Sievert, claiming that sales of Apple Inc.'s (AAPL) iPhone 16 have actually been stronger than they were last year for the iPhone 15, during an interview this week with CNBC's Jim Cramer.

"People are buying Pros, they're buying Maxes, so they're buying up the food chain, and they're buying at a greater rate than last year," Sievert said.

Apple unveiled its iPhone 16 line on Sept. 9 and the smartphone has been available for preorder since the announcement. Stores will begin carrying the iPhone 16 and its variations on Sept. 20. The iPhone 16 Pro starts at $999, while the iPhone 16 Pro Max starts at $1,199.

See: Are stock splits making a comeback? Tech giants are leading the way.

Consumers can buy iPhones directly from Apple, as well as through carriers like T-Mobile, AT&T Inc. (T) and Verizon Communications Inc. (VZ) Carriers often subsidize prices for iPhones to get consumers to trade in their old phones, which can boost sales.

Sievert was asked directly about some analysts expecting underwhelming iPhone 16 sales, which he described as "nonsense."

Apple announced that the iPhone 16 line would be its first phone that is built for the company's generative artificial-intelligence technology. In a hardware demonstration earlier this month, Apple CEO Tim Cook said the AI would allow users to create texts and images with a simple text prompt. Those AI features will be available in Beta on iOS 18.1 in October, the company said.

The slow rollout of these AI features could mean a longer tail for iPhone 16 sales, Sievert noted.

"I have a feeling this cycle will be lengthened a little. You know why? The AI features don't come out for a little while," he said.

Apple, which did not respond to request for comment, does not disclose the specific number of iPhones sold each year.

Shares of Apple moved 3.71% higher during Thursday trading, and are up 31.59% over the past 12 months.

Read on: Nvidia's stock is surging. Here's how it tends to perform after interest-rate cuts.

\-Weston Blasi

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

09-19-24 1745ET

Copyright (c) 2024 Dow Jones & Company, Inc.

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.
