---
title: "Apple's Reviews Strategy, Cuts Film Budgets After Blockbuster Spend - What's Next for Apple TV+?"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/215457066.md"
description: "Apple is revising its film strategy to produce cheaper movies for its streaming service, Apple TV+, in response to competition from Netflix, Disney, and Amazon. The company plans to release a dozen films annually, mostly under $100 million, after spending heavily on blockbusters that underperformed. Apple TV+ holds a 9% market share in the streaming sector, while Netflix leads with 22%. Upcoming releases include the action comedy starring George Clooney and Brad Pitt, and a World War II drama. AAPL stock rose 0.18% recently."
datetime: "2024-09-27T18:21:54.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/215457066.md)
  - [en](https://longbridge.com/en/news/215457066.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/215457066.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/215457066.md) | [繁體中文](https://longbridge.com/zh-HK/news/215457066.md)


# Apple's Reviews Strategy, Cuts Film Budgets After Blockbuster Spend - What's Next for Apple TV+?

**Apple Inc** AAPL is reviewing its movie strategy, part of a turnaround strategy by its Hollywood studio leaders, Zack Van Amburg and Jamie Erlicht, to contain costs.

Apple plans to produce a dozen movies annually, most of which will cost less than $100 million, Bloomberg cites familiar sources.

Reportedly, Apple spent $700 million on the three blockbuster movies Killers of the Flower Moon, Napoleon, and Argylle, which grossed $470.4 million globally.

**_Also Read:_** _Movie Theater Analyst Sizes Up AMC, Cinemark And More, Predicts ‘Box Office Rebound In 2025’_

Apple’s George Clooney and Brad Pitt-starring action comedy _Wolfs_ began streaming on Apple TV+ after debuting in limited venues. Apple is considering a similar strategy for subsequent releases, including the World War II drama _Blitz_.

However, the streaming business emerged as a battleground led by **Netflix Inc** NFLX, with **Walt Disney Co** DIS and **Amazon.Com Inc** AMZN fighting for market share.

Netflix had a market share of 22% in subscription video-on-demand (SVOD) services in the second quarter of 2024. **Walt Disney Co** DIS streaming service Disney+ followed with a market share of 11% and Apple TV+ at 9%, as per Statista.

Netflix spends $17 billion annually on content and eyes over $600 billion in revenue opportunity.

Disney scored a big win in 2024 with proven franchises Deadpool & Wolverine, grossing $1.32 billion, and Inside Out 2 clocking $1.69 billion globally, according to Box Office Mojo.

**Comcast Corp’s** CMCSA Despicable Me 4, another proven franchise, grossed $0.95 billion. Apple’s next theatrical release_, F1_, starring Pitt, is slated for June.

**Price Action:** AAPL stock is up 0.18% at $227.94 at the last check on Friday.

**Also Read:**

-   **Disney Stock Could Benefit From Box Office Strength, Streaming: Analyst Says DTC Set ‘For Continued Revenue And Profit Growth’**

_Image via Shutterstock_

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