---
title: "IMDA and GfK launch SG-TAM 2.0 to unify audience data across platforms"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/218161626.md"
description: "Media and advertisers can use it to create products for audiences.The Infocomm Media Development Authority (IMDA) and GfK Media Measurement teamed up to launch the enhanced Singapore TV Audience Measurement (SG-TAM 2.0).SG-TAM 2.0 consolidates content consumption data across platforms and devices, enabling media and advertising companies to engage and develop products that resonate with target audiences.SG-TAM 2.0 will cover consumption on platforms like Netflix, Prime Video, Disney+, YouTube, Facebook, and TikTok."
datetime: "2024-10-29T06:41:07.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/218161626.md)
  - [en](https://longbridge.com/en/news/218161626.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/218161626.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/218161626.md) | [繁體中文](https://longbridge.com/zh-HK/news/218161626.md)


# IMDA and GfK launch SG-TAM 2.0 to unify audience data across platforms

**Media and advertisers can use it to create products for audiences.**

The Infocomm Media Development Authority (IMDA) and GfK Media Measurement teamed up to launch the enhanced Singapore TV Audience Measurement (SG-TAM 2.0).

SG-TAM 2.0 consolidates content consumption data across platforms and devices, enabling media and advertising companies to engage and develop products that resonate with target audiences.

SG-TAM 2.0 will cover consumption on platforms like Netflix, Prime Video, Disney+, YouTube, Facebook, and TikTok.

### Related Stocks

- [ByteDance (BYTED.NA)](https://longbridge.com/en/quote/BYTED.NA.md)

## Related News & Research

- [French education ministry reports TikTok to Paris prosecutor](https://longbridge.com/en/news/280676227.md)
- [Director Lin-Manuel Miranda will make musical ‘Octet’ into movie](https://longbridge.com/en/news/281577441.md)
- [Renalfa Power Clusters buys projects in Romania for hybridization](https://longbridge.com/en/news/281658301.md)
- [10:52 ETAvid Games Launches Wild Cards, a Card Battler Where Anything Can Battle Everything](https://longbridge.com/en/news/281390049.md)
- [Dynasty rookie picks worth trading now - fantasy football trade targets (2026)](https://longbridge.com/en/news/281642962.md)