---
title: "Ye Guofu: Miniso focuses on high quality and high added value rather than low prices"
description: "At the 2024 global brand strategy upgrade conference of Miniso, founder Ye Guofu emphasized that the brand does not pursue price competition, but focuses on high quality and high added value. He point"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/218163906.md"
published_at: "2024-10-29T07:08:22.000Z"
---

# Ye Guofu: Miniso focuses on high quality and high added value rather than low prices

> At the 2024 global brand strategy upgrade conference of Miniso, founder Ye Guofu emphasized that the brand does not pursue price competition, but focuses on high quality and high added value. He pointed out that consumers' demands have shifted towards emotional and sentimental value, especially young people are more willing to pay for products that bring joy and satisfaction. He believes that interest consumption is the future trend, providing Chinese brands with opportunities to break through

On October 29th, at the 2024 Global Brand Strategy Upgrade Conference of Miniso, Ye Guofu, the founder, chairman of the board, and CEO of Miniso, delivered a keynote speech titled "Creating Greatness for Chinese Brands", publicly discussing global retail revolution and development for the first time. Ye Guofu mentioned that consumer demand has also undergone significant changes in recent years. Consumers not only look at the functionality of products, but also value the emotional and sentimental value that products bring. "In 2020, I first proposed the concept of interest consumption. I believe that more and more young people will pay for joy and inner satisfaction. Miniso does not focus on price, but strives for higher quality, higher added value. Good products not only satisfy consumers' functional needs, but also satisfy emotional needs. Interest consumption is the trend, and the world is catching up, ushering in a new era. It is a good opportunity for Chinese brands to break through." Ye Guofu stated

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.