--- title: "Meta aims at enterprises with hire of ex-Salesforce AI exec" description: "Meta has appointed Clara Shih, former CEO of Salesforce AI, to lead a new Business AI group aimed at making generative AI technology accessible to enterprises. This move follows the success of Meta's " type: "news" locale: "en" url: "https://longbridge.com/en/news/220257334.md" published_at: "2024-11-20T22:52:06.000Z" --- # Meta aims at enterprises with hire of ex-Salesforce AI exec > Meta has appointed Clara Shih, former CEO of Salesforce AI, to lead a new Business AI group aimed at making generative AI technology accessible to enterprises. This move follows the success of Meta's Llama family of open-source large language models, which has helped the company transition from a consumer-focused vendor to a significant player in the enterprise market. Analysts believe Shih's experience will enhance Meta's partnerships and product positioning, although concerns remain about whether Meta will shift focus from advertising revenue to business tools in the competitive generative AI landscape. Meta has hired ex-Salesforce AI CEO Clara Shih to lead a new Business AI group that will aim to make generative AI technology accessible to businesses. Shih revealed the move on LinkedIn on Nov. 19. The development comes nearly two years after Meta introduced its flagship Llama family of open source large language models. ## Llama’s success Before the release of Llama, many saw Meta as just a consumer-facing social media vendor. However, the release of Llama has enabled Meta to make significant inroads in enterprises. "Meta has done a fabulous job in the last 12, 18 months of getting Llama 3 adopted and taken seriously in the community," said Paul Baier, CEO and co-founder of GAI Insights. "This is a material change in the industry of helping Meta become a major enterprise vendor, and it's completely different than what they've been doing for the last 20 years." The new Business AI group will likely accelerate the open versus closed AI wars, Baier said. "This is going to be an explosion of effort on open source models, with Llama and others going against the closed source vendors like OpenAI, Flexion, Cohere, Mistral and others," he said. Sticking with open source will also help Meta continue to be a differentiator in the market, Gartner analyst Andrew Frank said. "I don't see any reason to suspect that they're going to veer from that path," Frank said. "It's been a pretty successful differentiator for them." ## The benefit of Shih The addition of Shih will also be a big plus for Meta, Baier said. Besides leading the Salesforce AI and Service Cloud units, Shih was an early-stage investor and advisor to various startups including AI search vendor Perplexity. She is likely to help Meta create the right partnerships to push its product more in the market, Baier said. "They need to get more of the systems integrators like PWC, IBM and others pushing the Meta products for companies behind the firewall," he said. Shih's experience on the business side of AI technology is also important, Frank said. "She understands the needs of the enterprise IT community probably to a greater extent that is found in a lot of other areas at Meta," he said. ## Some concerns What remains to be seen with the new business group is whether Meta will depart from its core business of maximizing advertising revenue and follow Google in diversifying "out of the media business into business tools," Frank continued. The competitiveness of the generative AI arena might be challenging for Meta, he added. "As the market matures, it's going to go through a difficult phase of disillusionment before it becomes productive," Frank said. "The timing of those kinds of trends is always a challenge." *Esther Ajao is a TechTarget Editorial news writer and podcast host covering artificial intelligence software and systems.* ### Related Stocks - [META.US - Meta Platforms](https://longbridge.com/en/quote/META.US.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | 贝森特和沃什的 “导师”，德鲁肯米勒 Q4“精准” 开仓金融股 ETF、标普等权重 ETF 和巴西 ETF | 科技股方面，德鲁肯米勒 Q4 清仓了 Meta，加仓了谷歌与 Sea。德鲁肯米勒与贝森特、沃什的 “师徒” 关系让市场推测，“德鲁肯米勒经济学”——即反赤字、反通胀、反关税——可能通过贝森特和沃什渗透至政策制定中。 | [Link](https://longbridge.com/en/news/276214511.md) | | Meta 加码英伟达：未来数年部署数百万颗芯片，首次采用 Grace CPU | 根据周二发布的声明，Meta 承诺将使用更多来自英伟达的 AI 处理器和网络设备。同时，Meta 还将首次在其独立计算机的核心部件采用英伟达的 Grace CPU。此次部署将涵盖基于英伟达当前 Blackwell 架构，以及即将推出的 Ve | [Link](https://longbridge.com/en/news/276177748.md) | | 高院否决，特朗普将被迫退税！华尔街 “早就下注”，商务部长儿子甚至一度参与 | 去年 10 月投资机构以每美元 20-40 美分的折扣价从进口商手中购入关税退款索赔权，单笔交易规模多在 200 万至 2000 万美元。投资者有望获得超 8 倍回报。但退款前景仍存不确定性，涉及金额达数十亿美元，各方仍在观望。 | [Link](https://longbridge.com/en/news/276502404.md) | | 都想学英伟达 “芯片换融资”，谷歌和 AMD 都要扶持 “AI 云” | 谷歌正试图复制英伟达的成功路径，利用金融实力构建芯片生态系统。公司正洽谈向 “新型云” 公司 Fluidstack 注资约 1 亿美元，并为 Hut 8 等转型矿企提供项目融资支持，以换取 TPU 芯片的采用。AMD 则更为激进，为初创公司 | [Link](https://longbridge.com/en/news/276502552.md) | | 传言成真？英伟达对 OpenAI 的 “1000 亿美元投资” 最终 “打了三折” | 据报道，英伟达正接近敲定对 OpenAI 最高 300 亿美元的股权投资，取代此前官宣的 1000 亿美元合作框架。原有协议因条款分歧与内部疑虑未能落地，黄仁勋亦曾强调其不具约束力。此次新融资轮规模或超 1000 亿美元，OpenAI 估值 | [Link](https://longbridge.com/en/news/276507066.md) | --- > **Disclaimer**: This article is for reference only and does not constitute any investment advice.