---
title: "Unwilling to fall behind in the AI race, Amazon will launch a video AI model"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/220903688.md"
description: "According to informed sources, e-commerce giant Amazon has developed a new generative artificial intelligence that can handle images and videos in addition to text, thereby reducing its reliance on the AI startup Anthropic. Two insiders stated that the development of the new AI model will help Amazon decrease its dependence on Anthropic's Claude chatbot, which is a popular product on Amazon Web Services (AWS). Reportedly, this new large language model, codenamed Olympus, will be able to understand scenes in images and videos and assist customers in searching for specific scenes through simple text prompts, such as a winning basketball shot. Last week, Amazon invested $4 billion in Anthropic, a competitor of OpenAI, consistent with the $4 billion investment made last September to leverage generative AI technology. According to insiders, Amazon may announce the launch of Olympus as early as next week at the AWS annual customer conference. Amazon has been trying to counter the perception that its competitors Google, Microsoft, and OpenAI are leading in the development of generative AI"
datetime: "2024-11-28T08:07:04.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/220903688.md)
  - [en](https://longbridge.com/en/news/220903688.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/220903688.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/220903688.md) | [繁體中文](https://longbridge.com/zh-HK/news/220903688.md)


# Unwilling to fall behind in the AI race, Amazon will launch a video AI model

According to informed sources, e-commerce giant Amazon (AMZN.US) is developing a new generative artificial intelligence that can handle images and videos in addition to text, thereby reducing its reliance on the AI startup Anthropic.

Two informed sources stated that the development of the new AI model will help Amazon decrease its dependence on Anthropic's Claude chatbot, which is a popular product on Amazon Web Services (AWS).

Reportedly, this new large language model, codenamed Olympus, will be able to understand scenes in images and videos and assist customers in searching for specific scenes through simple text prompts, such as a winning basketball shot.

Last week, Amazon invested another $4 billion in Anthropic, a competitor of OpenAI, consistent with the $4 billion investment made last September to leverage generative AI technology.

According to informed sources, Amazon may announce the launch of Olympus as early as next week at the AWS annual customer conference.

Amazon has been trying to counter the perception that its competitors Google, Microsoft, and OpenAI are leading in the development of generative artificial intelligence

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