---
title: "Why Netflix Stock Is Rising"
description: "Netflix shares rose by 2.21% to $460.58, following JPMorgan analyst Doug Anmuth's price target increase to $510. The firm raised subscriber growth estimates for Q4, forecasting 10 million additions, d"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/222061055.md"
published_at: "2024-12-11T15:19:08.000Z"
---

# Why Netflix Stock Is Rising

> Netflix shares rose by 2.21% to $460.58, following JPMorgan analyst Doug Anmuth's price target increase to $510. The firm raised subscriber growth estimates for Q4, forecasting 10 million additions, driven by strong content and an expanding ad-supported tier. Live sports events are enhancing ad monetization, with projections indicating 15.3% revenue growth by 2025. The ad-supported tier is expected to grow from 70 million to 120 million monthly active users by 2025, supported by popular content and events.

**Netflix Inc** NFLX shares are trading higher by 2.21% to $933.58 during Wednesday’s session. **JPMorgan** analyst **Doug Anmuth** raised his price target on the streaming giant from $850 to $1,010.

**What To Know:** JPMorgan is raising their subscriber growth estimates for the fourth-quarter and beyond, driven by strong content, organic growth and an expanding ad-supported tier.

Data from **Sensor Tower** highlights a sharp improvement in global downloads and daily active users, fueled by popular events like the Jake Paul vs. Mike Tyson boxing match, the most streamed sporting event ever with 60 million households tuning in live.

**Read Also: Inflation Rises As Expected In November, Sustains Hopes For December Interest Rate Cut**

For the fourth-quarter, Netflix's subscriber additions are forecasted at 10 million, surpassing its third-quarter performance and near the low end of investor expectations exceeding 10 million. The platform's ad-supported tier is also gaining traction, with 70 million monthly active users, expected to grow to 120 million by the end of 2025.

JPMorgan additionally says live sports events, including upcoming Christmas Day NFL games, are enhancing ad monetization and subscriber engagement.

Per JPMorgan, revenue projections for 2025 suggest 15.3% growth on a currency-neutral basis, bolstered by pricing adjustments and ad-tier adoption. Operating income margins are anticipated to expand to 28.4%, with free cash flow reaching $9.3 billion. Content investments, including marquee titles like ***Squid Game*** and ***Stranger Things***, are also expected to continue to drive engagement and retention.

**Read Also: Macy’s Lowers Annual Profit Forecast Amid Accounting Misstep, Stock Tumbles**

## How To Buy NFLX Stock

Besides going to a brokerage platform to purchase a share – or fractional share – of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument.

For example, in Netflix’s case, it is in the Communication Services sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.

According to data from Benzinga Pro, NFLX has a 52-week high of $935.47 and a 52-week low of $459.20.

### Related Stocks

- [NFLX.US - Netflix](https://longbridge.com/en/quote/NFLX.US.md)
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- [ING.US - ING Groep](https://longbridge.com/en/quote/ING.US.md)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.