Ice and snow tourism has a strong consumption driving ability. In the 2024-2025 ice and snow season, the number of ice and snow tourists in China is expected to reach 520 million, with revenue reaching 720 billion yuan. According to estimates, the average spending per customer in the 2024-2025 ice and snow season will increase to 1,385 yuan per person. Recently, influenced by favorable policies, the attention on ice and snow tourism concepts has gradually increased. Data shows that the Wind Ice and Snow Tourism Concept Index has risen by 35.16% over the 21 trading days since November 19. Analysts indicate that the ice and snow economy is a growth market for the domestic economy, significant for boosting the tourism market during the winter and spring off-seasons each year. Recently, official documents have been released to support the development of the ice and snow economy, clearly stating that ice and snow sports will lead the way in driving the development of the entire industry chain, including ice and snow culture, equipment, and tourism. In this wave of ice and snow economic development, tourism destinations with ice and snow resources, OTA platforms, and offline travel agencies are expected to benefit comprehensively
