---
title: "YIMIN GROUP with 6 consecutive trading limits: The company's sales proportion from emerging channels such as e-commerce and online shopping is relatively small"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/222661472.md"
description: "YIMIN GROUP announced that the sales proportion from its e-commerce and online shopping channels is relatively small, primarily relying on traditional store sales. The lingerie and gold jewelry businesses are facing market competition, and if the transformation and development do not meet expectations, it will impact performance. E-commerce channels have become an important part of retail consumption, and the decline in physical store sales may affect property leasing and rental levels"
datetime: "2024-12-18T10:08:04.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/222661472.md)
  - [en](https://longbridge.com/en/news/222661472.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/222661472.md)
generator: "portal-rs"
---

# YIMIN GROUP with 6 consecutive trading limits: The company's sales proportion from emerging channels such as e-commerce and online shopping is relatively small

According to the announcement of stock price fluctuations by YIMIN GROUP (600824.SH), the company mainly engages in specialty commercial chain brands and commercial property leasing operations. The company's main businesses, such as lingerie and gold jewelry, belong to industries with sufficient market competition. Currently, the company's sales channels still lean towards traditional store sales models, with a small proportion of sales from emerging channels like e-commerce and online shopping. If the brand and corporate transformation do not meet expectations, it will impact the company's performance.

In recent years, e-commerce channels and online shopping have become an important part of social retail consumption and have significantly influenced consumers' shopping habits. The decline in sales from physical stores will affect the company's property leasing efforts and rental levels

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**