---
title: "McDonald's increases discount efforts for next year, CEO of China region states the need for innovative and diversified consumption scenarios"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/223576785.md"
description: "McDonald's China CEO Zhang Jiayin stated at the \"Fan Conference\" on December 29 that in response to new market trends and consumer demands, McDonald's will increase its promotional efforts next year, leveraging its advantages in supply chain, operational systems, and digitalization to innovate diversified consumption scenarios"
datetime: "2024-12-30T12:52:50.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/223576785.md)
  - [en](https://longbridge.com/en/news/223576785.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/223576785.md)
generator: "portal-rs"
---

# McDonald's increases discount efforts for next year, CEO of China region states the need for innovative and diversified consumption scenarios

On December 29th, at the "Fan Conference" of McDonald's China, CEO Zhang Jiayin stated, "In light of new market trends and consumer demands, we hope to further leverage McDonald's systemic advantages and scale advantages in supply chain, operational systems, and digital empowerment to innovate diversified consumption scenarios."

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**