Cultural and tourism consumption has strong momentum; nurturing new growth points requires stronger policy support

The New Year's Day holiday in 2025 is only one day long, but data from multiple travel platforms still shows that the New Year's tourism market is vibrant, with short trips booming and the ice and snow economy becoming a "top trend," injecting momentum into the tourism market's start in 2025. However, to consolidate the rapid recovery and development trend of the tourism market, it is necessary to continuously strengthen policy supply and further cultivate and solidify new growth points for tourism consumption