---
title: "BRIGHT SMART's consolidated after-tax net profit for the first 9 months of the 2024/25 fiscal year was approximately HKD 476 million, an increase of about 8% year-on-year"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/224167835.md"
description: "BRIGHT SMART announced that the consolidated net profit after tax for the first nine months of the 2024/25 fiscal year was approximately HKD 476 million, a year-on-year increase of about 8%. Despite the investment atmosphere in Hong Kong's financial industry not improving after the pandemic, the Hong Kong stock market showed signs of recovery after mid-September, as the Federal Reserve cut interest rates and Hong Kong banks followed suit. The Hang Seng Index broke through 18,300 points, and trading volume also increased. The market reacted positively to the national economic stimulus measures, with both the Hong Kong stock market and A-shares experiencing a rebound"
datetime: "2025-01-07T09:03:06.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/224167835.md)
  - [en](https://longbridge.com/en/news/224167835.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/224167835.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/224167835.md) | [繁體中文](https://longbridge.com/zh-HK/news/224167835.md)


# BRIGHT SMART's consolidated after-tax net profit for the first 9 months of the 2024/25 fiscal year was approximately HKD 476 million, an increase of about 8% year-on-year

According to the announcement from BRIGHT SMART (01428), the board of directors has conducted a preliminary review of the latest unaudited consolidated management accounts for the first nine months of the Group's fiscal year 2024/25 (from April 1, 2024, to December 31, 2024). The Group's unaudited consolidated net profit after tax is approximately HKD 476 million, an increase of about 8% compared to the consolidated net profit after tax of approximately HKD 442 million in the same period last year. Additionally, the total number of customer accounts as of December 31, 2024, has reached 579,100.

It is reported that the investment atmosphere in the financial industry of Hong Kong has not improved since the pandemic, with both trading volume and price increases significantly lower than before. Daily trading volume once shrank to below HKD 80 billion, lagging behind other major financial countries globally, causing investors to lose confidence in the prospects of Hong Kong stocks and their willingness to enter the market. Amidst the darkest period for the stock markets in both Hong Kong and mainland China, a "timely rain" has arrived to benefit Hong Kong stocks since mid-September. Firstly, the U.S. Federal Reserve finally announced a 0.5% interest rate cut on September 18, and Hong Kong banks followed suit, indicating a temporary end to the high-interest cycle that lasted over four years. Following the news of the first interest rate cut, the Hang Seng Index ("HSI") finally broke through the 18,300-point barrier, and trading volume began to improve, surpassing approximately HKD 150 billion in daily trading, showing some signs of recovery. Just as investors remained skeptical about whether Hong Kong stocks could turn around, another major piece of good news arrived: the country launched a series of measures to rescue the weak economy ahead of the 75th National Day. These market rescue measures are considered different from past efforts, primarily targeting the activation of the capital market as a key goal, improving liquidity in the capital market to address long-standing domestic demand issues. As the market generally views these measures as targeted solutions, the Shanghai Composite Index immediately rose to recent highs, and Hong Kong stocks, which have been relying on the A-share market's upward momentum and waiting for domestic rescue measures, also rebounded in response. The upward momentum is the strongest since late May 2022, with the HSI even surpassing the 23,000-point level, and trading volume reaching a record high of HKD 620.7 billion for a single day in Hong Kong's history. Both the domestic stock market and Hong Kong stocks suddenly shook off nearly three years of gloom, creating an unprecedented momentum.

Having been rooted in Hong Kong for nearly 30 years, BRIGHT SMART has experienced multiple adversities in the economic environment over the years but has consistently adhered to an aggressive business philosophy. The Group continues to invest more resources in promotional strategies, with advertisements visible both online and offline. The Group adopts a "take what others abandon" business philosophy; despite other regions' stock markets showing stronger price increases and trading volumes than Hong Kong, the Group's sales team has never abandoned the Hong Kong market in its promotions. Even while Hong Kong stocks remain sluggish, the Group actively launches a series of timely promotions for Hong Kong stocks (such as "Open an account to receive a welcome reward of up to HKD 20,000," "New customers trade Hong Kong stocks and Chinese A-shares without commission for the first month and no platform fees for life," "All customers can enjoy free real-time quotes for Hong Kong stocks (LV1)," "New customers can receive a margin interest rebate of up to HKD 16,800," and "Transfer stocks to BRIGHT SMART to receive up to 100 shares of Tencent") as well as futures promotions (such as "Send customers up to USD 800 to buy futures," "Futures one opens five," etc.); In the promotion of US stocks, it has launched "buy and sell US stocks to receive 2 shares of Manchester United, with a commission of only $0.008 per share, and a flat margin interest rate of 4.78%." Meanwhile, the Hong Kong stock market has shown a "transformation" phenomenon since mid-September, which has driven performance and customer volume to rise. As the trading volume of Hong Kong stocks reached a historical high of HKD 620.7 billion, it also propelled the group's trading volume to a new high, keeping pace with the overall market.

However, when investors were optimistic that the Hong Kong stock market's performance could "catch up with the US," the Chinese stock market, which has always had a "close relationship" with Hong Kong stocks, failed to sustain both trading volume and upward momentum, leading to a similar fatigue in the Hong Kong market. The Hang Seng Index even fell below 20,000 points, and trading volume shrank again. According to data, since January 2024 until the end of December, about 40 brokerage firms have exited the Hong Kong market, with over 90 local brokerages ceasing operations in the past three years, and it is expected that the wave of brokerage closures may continue.

Entering 2025, the group firmly believes that the economy of Hong Kong will improve with various domestic stimulus measures, and the capital market will see a glimmer of hope, benefiting both the Hong Kong and Chinese stock markets; in the future, the group will adhere to the business philosophy of "planting in a bear market and harvesting in a bull market," with all employees remaining committed to their positions, continuing to be proactive in the market, and ensuring that no opportunity is missed, striving to maximize returns for shareholders

### Related Stocks

- [BRIGHT SMART (01428.HK)](https://longbridge.com/en/quote/01428.HK.md)
- [FI CSOP HSI (07300.HK)](https://longbridge.com/en/quote/07300.HK.md)
- [KEEP (03650.HK)](https://longbridge.com/en/quote/03650.HK.md)
- [FL2 CSOP HSI (07200.HK)](https://longbridge.com/en/quote/07200.HK.md)
- [Hang Seng China Enterprises Index (HSCEI.HK)](https://longbridge.com/en/quote/HSCEI.HK.md)
- [TRACKER FUND-R (82800.HK)](https://longbridge.com/en/quote/82800.HK.md)
- [TENCENT (00700.HK)](https://longbridge.com/en/quote/00700.HK.md)
- [POWERWIN TECH (02405.HK)](https://longbridge.com/en/quote/02405.HK.md)
- [Hang Seng Index (00HSI.HK)](https://longbridge.com/en/quote/00HSI.HK.md)
- [Hang Seng TECH Index (STECH.HK)](https://longbridge.com/en/quote/STECH.HK.md)
- [BEISEN HOLDING (09669.HK)](https://longbridge.com/en/quote/09669.HK.md)
- [Manchester United plc (MANU.US)](https://longbridge.com/en/quote/MANU.US.md)
- [TRACKER FUND (02800.HK)](https://longbridge.com/en/quote/02800.HK.md)
- [ONLINE OFFLINE (300959.CN)](https://longbridge.com/en/quote/300959.CN.md)
- [WISE LIVING TEC (02481.HK)](https://longbridge.com/en/quote/02481.HK.md)

## Related News & Research

- [National minimum pay rises challenge businesses](https://longbridge.com/en/news/281388859.md)
- [Three Chinese Ships 'Successfully' Make Strait of Hormuz Transit, Foreign Ministry Says](https://longbridge.com/en/news/281363134.md)
- [Huatai Securities Reaffirms Their Buy Rating on BOC Hong Kong (Holdings) (BNKHF)](https://longbridge.com/en/news/281318016.md)
- [China Mobile flirts with record dividend yield](https://longbridge.com/en/news/280987132.md)
- [Canara Bank Reaffirms Government’s 62.93% Stake, Confirms No Share Encumbrance in FY 2025-26](https://longbridge.com/en/news/281348553.md)