--- title: "Selling 1.5 million dollars a week, how does this brand grasp Americans' obsession with health supplements?" type: "News" locale: "en" url: "https://longbridge.com/en/news/225786442.md" description: "The brand MaryRuth's achieved weekly sales of $1.5 million on TikTok, demonstrating the strong demand for health supplements among foreigners. Through short videos and authentic content dissemination, the brand successfully attracted a large number of users, with over 353,000 followers and a total of 38.5668 million views. The brand leveraged the characteristics of social media to enhance consumer awareness of its products and narrowed the distance with users through diverse video themes" datetime: "2025-01-22T06:31:34.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/225786442.md) - [en](https://longbridge.com/en/news/225786442.md) - [zh-HK](https://longbridge.com/zh-HK/news/225786442.md) generator: "portal-rs" --- # Selling 1.5 million dollars a week, how does this brand grasp Americans' obsession with health supplements? Author: Tu Ke Chu Hai Image source | pexels What do we think of when it comes to health supplements? Pyramid schemes? Fraud? In short, the phrase "selling health supplements" is not a good term in China; it instinctively makes people doubt: "Are they trying to scam my parents?" But abroad, the situation is completely different. The obsession of foreigners with health supplements can be said to have reached the level of "eating them like food." Today, I want to talk about a brand that specializes in developing "dietary fiber supplements," MaryRuth's. Their TikTok shop achieved weekly sales of $1.5 million, approximately 11 million RMB, directly refreshing everyone's perception of health supplements: it turns out health supplements can be this profitable? How did they turn "foreigners' obsession" into "their own sales"? Let's analyze it one by one. **TikTok: An Important Channel for Brand Communication** In the era of social media, short videos can capture users' attention in seconds, something traditional advertising struggles to achieve. MaryRuth's brand has successfully attracted a large number of potential users by leveraging TikTok's communication characteristics. Currently, their TikTok self-operated account (@maryruthorganics) has over 353,000 followers, with a total video view count of 38.5668 million. Account @maryruthorganics follower statistics, image source: TikTok From the content on their homepage, the brand has strengthened consumers' recognition of the products through "authentic content dissemination" and a "video subject classification system," while also bridging the gap between them and users. The playlists displayed on the homepage include different thematic categories such as "Mocktails" (how to make mixed drinks), "Vitamins & Supplements" (core product introduction), and "Inspiration" (brand philosophy and styling). This classification method not only allows users to quickly find content they are interested in but also enriches the brand's connotation through various forms of presentation. Homepage video categories, image source: TikTok In terms of video creation style, MaryRuth's brand videos focus on two keywords: "authentic" and "everyday." They emphasize the integration of real-life scenes in short video production, making the content close to users while also having strong communicative power, which has brought good benefits for product promotion. Video content display (partial), source: TikTok **TikTok Shop: The Key Battlefield for Converting Traffic into Sales** Unlike TikTok's brand exposure feature, the main function of TikTok Shop is to monetize traffic. Data shows that the total sales of MaryRuth's brand on TikTok Shop reached $33.81 million (approximately RMB 247 million), with sales in the past 30 days reaching $7.7 million (approximately RMB 56.45 million). So how did MaryRuth's brand manage to convert the acquired brand traffic into actual sales? MaryRuth's brand TikTok shop data, source: Echotik The author found that in the composition of their sales, influencer-driven sales accounted for 98.87%, indicating that influencers played a significant role in converting brand traffic. Sales proportion of TikTok shop data, source: Echotik Through detailed data analysis, it can be seen that MaryRuth's brand TikTok shop added 3,500 associated influencers in the past 30 days, collectively posting 10,900 promotional videos, which brought them $7.7 million in sales. TikTok shop influencer data, source: Echotik Having discussed the considerable sales brought by influencer-driven promotions, let's return to the influencers themselves. It can be observed that MaryRuth's brand has a significant commonality in selecting cooperative influencers: the content of the influencers is highly aligned with the brand's tone, and they emphasize authenticity and professionalism. TikTok Shop Influencer List, Image Source: Echotik Most of these influencers are active in the fields of health, lifestyle, and beauty, which naturally align with the characteristics of the brand's products. Their daily content typically involves: healthy eating advice; exercise and fitness habits; beauty and skincare sharing. Taking TikTok influencer @tay\_kaedence as an example, she is an influencer focused on the health care field, with 177,500 followers on TikTok. The promotional videos she posts mainly feature before-and-after comparisons using MaryRuth's brand products, one of which has garnered 6.3 million views and generated $678,900 (approximately 4.98 million RMB) in sales for the brand. TikTok influencer @tay\_kaedence's video, Image Source: TikTok In addition to the sales generated by influencers for the MaryRuth's brand, live streaming is also an important part of their operations on TikTok Shop. Data shows that in the past 30 days, the MaryRuth's brand conducted over 1,800 live streams, with 146 live streams occurring on just January 14th. The high frequency of live streaming activities has brought significant sales increases for the brand. This "watch and buy" model easily resonates with viewers, especially those potential buyers who are still hesitant. Live streaming makes consumers feel that they can "see and touch," which enhances their sense of trust. TikTok Shop Related Live Streaming Data, Image Source: Echotik **Conclusion** Ultimately, the success of the MaryRuth's brand lies in their clear understanding of how to effectively utilize traffic. From influencer collaborations to live streaming interactions, every step revolves around the question of "how to make people willing to watch and how to encourage them to buy after watching." For brands looking to achieve results on TikTok Shop, this approach is indeed worth referencing. Whether through short videos or live streaming, as long as they find a suitable method, create quality content, and build user trust, perhaps the next standout will be you. 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