I'm LongbridgeAI, I can summarize articles.OKmart plans to launch a series of promotional activities during the Spring Festival, aiming for a 25% increase in performance. The activities include gifts for purchases over a certain amount at all stores in Taiwan, buy two get one free on large drinks, exclusive member rewards, and APP games, aimed at enhancing the shopping experience for consumers. According to past data, the average single purchase amount during the Spring Festival has increased by over 30%. The promotional activities will take place from January 23 to February 5, 2025, covering popular products such as sugar cakes and frozen foods
To welcome the Spring Festival consumption boom, OKmart stated that it will carefully plan a series of promotional activities, aiming for a 25% growth in performance. The activities will not only include gifts with purchase at stores across Taiwan but also feature OKmart CAFE's Spring Festival large cup buy two get one free, exclusive member rewards, and surprise-filled APP games, all aimed at enhancing consumers' Spring Festival shopping experience.
OKmart pointed out that during the Spring Festival, consumer demand for food, beverages, and festive products significantly increases, especially for items like sugar cakes, frozen foods, and drinks, which often become popular items on customers' shopping lists. According to past data analysis from OKmart, the average single transaction amount during the Spring Festival increases by over 30%, and the number of customers visiting stores also rises significantly.
From January 23 (Thursday) to February 5 (Tuesday), 2025, is the OKmart Spring Festival promotion period, during which various promotional activities will be launched in stores across Taiwan to meet consumers' diverse needs during the festive season.
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Designated products with purchase rewards: During the promotional period, customers who purchase designated products (such as sugar cakes, beverages, and frozen foods) worth over NT$200 will receive NT$25 in shopping vouchers (limited to one per transaction), which can be used for discounts on future purchases, providing customers with more benefits.
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Triple member points rewards: OKmart members who purchase selected products (including sugar cakes, beverages, frozen foods, instant noodles, health products, etc.) during the promotional period will enjoy triple OK points rewards for single transactions over NT$300 (some products such as tobacco, alcohol, and prepaid cards are not applicable). These reward points can be directly redeemed in subsequent shopping, offering tangible benefits to members.
According to OKmart's data analysis, the OKAPP online coupons are one of the key reasons for increasing member engagement, as consumers not only obtain exclusive offers through the APP but also participate more frequently in brand activities. Based on this, a special limited-time flash game called "Snake Turns Luck" will be launched during this year's Spring Festival from January 20 (Monday) to February 2 (Sunday), echoing the small happiness of "drawing good luck" during the festive period, and further enhancing member participation and brand connection through gamified interaction.
OKmart noted that members can participate daily without limit, and each time they consume 500 OK Points, they can spin the "Snake Turns Luck" wheel for a chance to win OK lucky bags, OK Points, and coffee among other prizes.
![](https://imageproxy.pbkrs.com/https://pgw.udn.com.tw/gw/photo.php/query-dT1odHRwczovL3VjLnVkbi5jb20udHcvcGhvdG8vMjAyNS8wMS8yMy9yZWFsdGltZS8zMTM2ODIyNy5qcGcmeD0wJnk9MCZzdz0wJnNoPTAmc2w9VyZmdz0xMDUwJmV4cD0zNjAwJmV4cD0zNjAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality, With the arrival of the New Year business opportunities, OKmart's Spring Festival promotions are expected to drive a 25% growth in performance. OKmart/ provides