---
title: "Metersbonwe: Net profit is expected to be a loss of 150 million to 220 million yuan in 2024"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/226168849.md"
description: "Metersbonwe expects a net loss attributable to shareholders of RMB 150 million to RMB 220 million in 2024, a year-on-year turnaround to a loss. The company is promoting its 5.0 new retail trend outdoor products, which have received positive market feedback, and plans to renovate 38 new stores and design 25 new stores. Although the performance in 2024 is affected, the company has laid a foundation for future development"
datetime: "2025-01-24T13:36:30.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/226168849.md)
  - [en](https://longbridge.com/en/news/226168849.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/226168849.md)
---

# Metersbonwe: Net profit is expected to be a loss of 150 million to 220 million yuan in 2024

Metersbonwe released a performance forecast on the evening of January 24, expecting a net loss attributable to the parent company of 150 million to 220 million yuan in 2024, a year-on-year turnaround to a loss. The year 2024 is a year of effort for the company to promote the 5.0 new retail trend in outdoor product exploration, which has already won widespread market acclaim. As of the end of December 2024, 38 stores of the 5.0 new retail model are under renovation, and 25 are in the design phase. The company is vigorously digesting traditional leisure product categories in 2024 and actively investing in infrastructure construction for the development of 5.0 new retail trend outdoor products. Therefore, although the company's performance is significantly affected in terms of the full year and fourth quarter of 2024, it also lays a solid foundation for future development

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