---
title: "HUIJIE issued a profit warning, with a net profit of 76.3891 million to 85.4830 million yuan for the year 2024, a decrease of 53%-58%"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/226169163.md"
description: "HUIJIE released its performance forecast for 2024, expecting a net profit of between 76.3891 million yuan and 85.4830 million yuan, a year-on-year decrease of 53%-58%. Although the company has seen growth in omnichannel construction and new channel revenue, overall profit still declined due to high costs in new channels and an increase in inventory write-down provisions. The total operating revenue for 2024 is expected to be 2.9 billion yuan"
datetime: "2025-01-24T13:38:03.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/226169163.md)
  - [en](https://longbridge.com/en/news/226169163.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/226169163.md)
---

# HUIJIE issued a profit warning, with a net profit of 76.3891 million to 85.4830 million yuan for the year 2024, a decrease of 53%-58%

According to the Zhitong Finance APP, HUIJIE (002763.SZ) released its performance forecast for 2024, expecting a net profit attributable to shareholders of the listed company to be between 76.3891 million yuan and 85.4830 million yuan, a year-on-year decrease of 53%-58%.

During the reporting period, the company optimized its omnichannel construction, enhanced the competitiveness of shopping center channels, and expanded live e-commerce. Revenue from new channels such as shopping centers and Douyin increased year-on-year. The company expects to achieve a total operating revenue of 2.9 billion yuan in 2024, but overall profit is expected to decline due to high costs associated with new channels and an increase in inventory write-down provisions for goods

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