---
title: "SANFO OUTDOOR issues a profit warning, expecting a net loss of 20 million to 30 million yuan for the 2024 fiscal year, turning from profit to loss year-on-year"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/226179652.md"
description: "SANFO OUTDOOR expects a net loss of 20 million to 30 million yuan for the fiscal year 2024, turning from profit to loss year-on-year. The main reasons are the termination of cooperation with some long-term distribution partner brands and the Klattermusen brand no longer being consolidated in the financial statements, which affects revenue. Although self-owned brands and exclusive agency brands have achieved good growth, the core business remains profitable, but overall losses are due to impairment losses recognized for the holding subsidiaries and other investment projects"
datetime: "2025-01-24T14:48:03.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/226179652.md)
  - [en](https://longbridge.com/en/news/226179652.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/226179652.md)
---

# SANFO OUTDOOR issues a profit warning, expecting a net loss of 20 million to 30 million yuan for the 2024 fiscal year, turning from profit to loss year-on-year

According to the Zhitong Finance APP, SANFO OUTDOOR (002780.SZ) released its performance forecast for 2024, expecting a net loss attributable to shareholders of the listed company of 20 million to 30 million yuan, turning from profit to loss year-on-year.

In 2024, the company will terminate cooperation with some key brands in long-term distribution partnerships, and the Klattermusen brand will no longer be consolidated due to the establishment of a joint venture, which will have a significant impact on the company's revenue. At the same time, the company's own brands and exclusive agency brands have achieved good growth, compensating for the aforementioned losses, so the performance is basically flat year-on-year, and the core business (retail and wholesale of outdoor sports products) has achieved profitability. Based on the principle of prudence, the company has fully recognized fixed asset impairment losses for the fixed assets of its holding subsidiary Shanghai Xile Cultural Development Co., Ltd. (Squirrel Tribe Project) at the end of 2024 and has recognized corresponding goodwill impairment losses for other investment projects, resulting in the company's losses

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