---
title: "In 2025, mobile app industry sees growth after 2022 dip, with 11% increase in global app installs, 4% growth in app sessions. AI driving marketing operations and campaign performance."
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/227225542.md"
description: "A report by Adjust reveals a recovery in the mobile app industry for 2025, with global app installs increasing by 11% and app sessions growing by 4% year-over-year. The report emphasizes the influence of AI on marketing operations and campaign performance, alongside insights from AppLovin regarding key industry trends and measurement evolution."
datetime: "2025-02-05T13:41:56.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/227225542.md)
  - [en](https://longbridge.com/en/news/227225542.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/227225542.md)
---

# In 2025, mobile app industry sees growth after 2022 dip, with 11% increase in global app installs, 4% growth in app sessions. AI driving marketing operations and campaign performance.

A report on mobile app trends for 2025 was released by the measurement and analytics firm Adjust in San Francisco. The data indicated a significant recovery in the app economy, with global app installs rising by 11% year-over-year in 2024 and app sessions experiencing a 4% growth. The report also includes insights from AppLovin, highlighting the impact of key trends on the industry and the evolving landscape of measurement. Specifically, it focuses on the role of AI in shaping marketing strategies and campaign effectiveness.

### Related Stocks

- [02022.HK](https://longbridge.com/en/quote/02022.HK.md)
- [ING.US](https://longbridge.com/en/quote/ING.US.md)
- [AI.US](https://longbridge.com/en/quote/AI.US.md)

## Related News & Research

- [Israeli air strikes reported across southern Lebanon](https://longbridge.com/en/news/287173183.md)
- [Exploring Three Undiscovered Gems in the Middle East Market](https://longbridge.com/en/news/286881831.md)
- [IPO Winners & Losers Podcast: Cerebras, SpaceX, and the AI Takeover](https://longbridge.com/en/news/286957979.md)
- [Justin Wolfers Warns 'Mess' In Middle East Will Continue Through The Midterms, Wonders If Republicans In Congress Will 'Step In' To Save Their Jobs](https://longbridge.com/en/news/286721396.md)
- [‘Fuck you, Bambu’: How one private message could change the face of 3D printing](https://longbridge.com/en/news/287199033.md)