---
title: "Tianfeng Securities: Maintains SUPOR \"Buy\" rating, the company's growth remains basically stable"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/227332023.md"
description: "Tianfeng Securities maintains a \"Buy\" rating on SUPOR, expecting the net profit attributable to the parent company in 2024 to be between 2.23 billion and 2.26 billion yuan, a year-on-year increase of 2.3%-3.68%. Domestic sales growth is stable, and foreign sales related to SEB are expected to increase. Although domestic operating revenue has slightly declined, the company has improved its market share through innovation and channel advantages. Foreign operating revenue has significantly increased. The company plans to increase the confirmed transaction amount with the SEB Group to 713,565.83 thousand yuan, a 20.3% increase from last year"
datetime: "2025-02-06T07:58:22.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/227332023.md)
  - [en](https://longbridge.com/en/news/227332023.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/227332023.md)
generator: "portal-rs"
---

# Tianfeng Securities: Maintains SUPOR "Buy" rating, the company's growth remains basically stable

Tianfeng Securities' research report points out that SUPOR is expected to achieve a net profit attributable to the parent company of RMB 2.23-2.26 billion in 2024, a year-on-year increase of 2.3%-3.68%. In terms of domestic sales, the company's growth remains stable. For exports, the company has increased the amount of related transactions with SEB, which is expected to grow throughout the year. The rating is maintained at "Buy." On the revenue side, facing a complex domestic market environment and more rational consumer demand, domestic sales revenue has slightly decreased year-on-year; however, the company has continuously innovated and leveraged strong channel competitive advantages to achieve a sustained increase in market share for core categories both online and offline. In terms of exports, the orders from the company's main export customers have significantly increased compared to the same period last year, resulting in good growth in export revenue. The company previously announced that, based on the actual occurrence of daily related transactions, it plans to increase the confirmed amount of daily related transactions with its actual controller, SEB Group, for 2024, with an additional confirmed amount of RMB 713,565.83 million. The company previously estimated the related transaction amount to be RMB 7.1 billion, and this additional confirmed amount is RMB 35.6583 million. After the addition, the related transaction amount is expected to be 20.3% higher than the actual related transaction amount completed in 2023. On the profit side, the company has taken proactive measures to continuously improve marketing efficiency and strictly control various expense expenditures

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**