---
title: "Understanding the Market | ANTA SPORTS rose over 3% during trading as the company's retail revenue recovers, focusing on expanding its main brand format in 2025"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/227462988.md"
description: "ANTA SPORTS rose over 3% during the trading session, and as of the time of writing, it has increased by 3.46%, trading at HKD 86.75, with a transaction volume of HKD 593 million. Guoyuan International released a research report stating that in 2025, the company will focus on expanding its main brand operations and exploring new series to enhance market competitiveness. Although retail performance in Q3 2024 was slightly below expectations, it has recovered growth in Q4, and overall growth potential is still expected in 2025"
datetime: "2025-02-07T03:14:04.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/227462988.md)
  - [en](https://longbridge.com/en/news/227462988.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/227462988.md)
---

# Understanding the Market | ANTA SPORTS rose over 3% during trading as the company's retail revenue recovers, focusing on expanding its main brand format in 2025

According to Zhitong Finance APP, ANTA SPORTS (02020) rose over 3% during the trading session, and as of the time of publication, it increased by 3.46%, reaching HKD 86.75, with a transaction volume of HKD 593 million.

Guoyuan International released a research report stating that in 2025, the company will continue to mature and commercialize the new business models explored in 2024 for its main brand, including new series such as Super ANTA, ANTA Champion, and SNEAKERVERSE, which will broaden the brand's refined competitiveness in different segmented price ranges or product areas. With a certain level of influence already established, the main ANTA brand is expected to leverage the group's mature brand marketing and product development capabilities to break through the next stage of brand development through business model extension, and the firm will continue to monitor this. In addition to the dynamics of the main brand, the company's other brands are all strong competitors and influential brands in the high-growth outdoor segment, and with the ongoing rise in outdoor topics and popularity, these brands are expected to maintain high growth performance in 2025.

The firm further noted that reviewing the company's overall revenue for 2024, Q1 and Q2 performances met expectations, while Q3 retail performance was slightly below expectations due to the impact of the social retail environment, and Q4 revenue has returned to a growth state. Looking ahead to 2025, it is expected that the company will still have the potential to maintain a growth trend, supported by new business models and the outdoor segment, and it is recommended to continue monitoring

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