---
title: "Understanding the Market | POP MART rises over 4% as \"Nezha 2\" co-branded figurines sell well, Morgan Stanley is optimistic about the company's continued profit upgrade cycle this year"
description: "POP MART rose over 4%, as of the time of writing, up 4.03%, priced at HKD 103.2, with a transaction volume of HKD 278 million. In terms of news, \"Ne Zha: The Devil's Child\" has achieved the highest bo"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/227463695.md"
published_at: "2025-02-07T03:22:03.000Z"
---

# Understanding the Market | POP MART rises over 4% as "Nezha 2" co-branded figurines sell well, Morgan Stanley is optimistic about the company's continued profit upgrade cycle this year

> POP MART rose over 4%, as of the time of writing, up 4.03%, priced at HKD 103.2, with a transaction volume of HKD 278 million. In terms of news, "Ne Zha: The Devil's Child" has achieved the highest box office in Chinese film history, and at the same time, the co-branded trendy toys of Ne Zha are being snapped up. It is reported that in the POP MART Tmall flagship store, the blind box of the "Ne Zha: The Devil's Child" innate bond series has shown sales exceeding 30,000, and the link has been taken down. The "POP MART blind box machine" WeChat mini-program also shows "Product sold out, restocking crazily," with a small red note indicating that shipments are expected to start from May 20, 2025, at 00:00. Morgan Stanley believes that the "Ne Zha 2" series not only brings good revenue contributions to POP MART but also demonstrates the company's influence in the IP business. Morgan Stanley expects POP MART to continue its strong profit upgrade cycle this year, thus remaining a sector favorite. The firm has set a target price of HKD 113, giving it an "Overweight" rating. Morgan Stanley anticipates that POP MART will become one of the preferred partners for major global IP owners, monetizing IP through toys and expanding IP awareness

According to Zhitong Finance APP, POP MART (09992) rose over 4%, with a current increase of 4.03%, priced at HKD 103.2, and a transaction volume of HKD 278 million.

In terms of news, "Ne Zha: The Devil's Birth" has achieved the highest box office in Chinese film history, and at the same time, Ne Zha's co-branded trendy toy figures are being snapped up. It is reported that in POP MART's Tmall flagship store, the blind box of the "Ne Zha: The Devil's Birth" innate bond series has shown sales exceeding 30,000, and the link has been taken down. The "POP MART blind box machine" WeChat mini-program also shows "goods sold out, restocking crazily," with a small red text reminder indicating that shipping is expected to start from May 20, 2025, at 00:00.

Morgan Stanley believes that the "Ne Zha 2" series not only brings good revenue contributions to POP MART but also demonstrates the company's influence in the IP business. Morgan Stanley expects POP MART to continue its strong profit upgrade cycle this year, thus remaining a sector favorite. The firm has set a target price of HKD 113 and given it an "overweight" rating. Morgan Stanley anticipates that POP MART will become one of the preferred partners for major global IP owners, monetizing IP through toys and expanding IP awareness

### Related Stocks

- [09992.HK - POP MART](https://longbridge.com/en/quote/09992.HK.md)
- [MS.US - Morgan Stanley](https://longbridge.com/en/quote/MS.US.md)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.