The cultural tourism industry is a highly interconnected and strong driving force for people's livelihoods and happiness. According to data from the Ministry of Culture and Tourism, during the 8-day Spring Festival holiday, there were 501 million domestic trips nationwide, a year-on-year increase of 5.9%; the total domestic travel expenditure reached 677 billion yuan, a year-on-year increase of 7%. Under the influence of factors such as policy guidance, economic support, transportation improvements, and new media empowerment, China's cultural tourism industry has shown strong development momentum. In January of this year, the General Office of the State Council issued "Several Measures to Further Cultivate New Growth Points and Prosper Cultural and Tourism Consumption," which further clarifies the direction for promoting the high-quality development of the cultural tourism industry. In the future, to prosper the cultural tourism industry, efforts should be made from both supply and demand sides, with multi-faceted policies implemented
