---
title: "During the Spring Festival, KUAISHOU achieved a record high in DAU scale"
description: "KUAISHOU's 2025 Spring Festival activities recently concluded, and the data released by the platform shows that the rich and diverse New Year-themed activities and social interaction features have dri"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/227812492.md"
published_at: "2025-02-11T01:05:08.000Z"
---

# During the Spring Festival, KUAISHOU achieved a record high in DAU scale

> KUAISHOU's 2025 Spring Festival activities recently concluded, and the data released by the platform shows that the rich and diverse New Year-themed activities and social interaction features have driven DAU to a historic high. During this period, the platform's "Shake the Wealth Tree" red envelope feature was upgraded, with users participating enthusiastically, totaling 5.7 billion red envelopes shaken; local offline consumption peaked, with KUAISHOU's local life "Spring Festival Group Buying Festival" GMV increasing by 117% year-on-year, and the average daily number of paying users in new tier cities grew by 234% month-on-month

Jin Shi Data reported on February 11 that KUAISHOU's 2025 Spring Festival activities recently concluded, with the platform announcing that the rich and diverse New Year-themed activities and social interaction features drove DAU to a historic high. During this period, the platform's "Shake the Fortune Tree" red envelope feature was upgraded, with users participating enthusiastically, totaling 5.7 billion red envelopes shaken; local offline consumption peaked, with KUAISHOU's local life "Spring Festival Group Buying Festival" GMV increasing by 117% year-on-year, and the average daily number of paying users in new tier cities growing by 234% month-on-month

### Related Stocks

- [81024.HK - KUAISHOU-WR](https://longbridge.com/en/quote/81024.HK.md)
- [01024.HK - KUAISHOU-W](https://longbridge.com/en/quote/01024.HK.md)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.