--- title: "Understanding the Market | The liquor sector is collectively warming up, with a strong overall consumption atmosphere during the Spring Festival. Baijiu is expected to recover, and beer sales may improve" type: "News" locale: "en" url: "https://longbridge.com/en/news/228141134.md" description: "The liquor sector has collectively rebounded. As of the time of writing, CHINA RES BEER rose 5.94% to HKD 25.85; Zhenjiu Lidu rose 4.21% to HKD 6.69; TSINGTAO BREW rose 3.8% to HKD 51.9; BUD APAC rose 2.71% to HKD 7.58. Xiangcai Securities pointed out that the consumption market during the 2025 Spring Festival performed well, with box office revenues reaching a historical high, and significant growth in tourism, catering, and other sectors, creating a strong overall consumption atmosphere. With policy stimulus and economic recovery, the consumption market shows positive signs of warming, and the fundamentals are gradually improving, suggesting attention to recovery opportunities in the catering chain. Currently, liquor is still in an adjustment period, with inventory pressure remaining, and price stability remains the main theme, focusing on terminal sales performance. Hualong Securities noted that the liquor sector is still in a bottoming phase, and with the boost in household consumption, the liquor industry is expected to see a recovery. The current industry valuation is at a historically low level, possessing investment value in the medium to long term. Additionally, the beer industry has a relatively stable competitive landscape, and under the stimulation of active consumption promotion policies, beer sales are expected to improve" datetime: "2025-02-13T06:31:02.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/228141134.md) - [en](https://longbridge.com/en/news/228141134.md) - [zh-HK](https://longbridge.com/zh-HK/news/228141134.md) --- # Understanding the Market | The liquor sector is collectively warming up, with a strong overall consumption atmosphere during the Spring Festival. Baijiu is expected to recover, and beer sales may improve According to Zhitong Finance APP, the liquor sector has collectively rebounded. As of the time of writing, CHINA RES BEER (00291) rose by 5.94%, trading at HKD 25.85; Zhenjiu Lidu (06979) increased by 4.21%, trading at HKD 6.69; TSINGTAO BREW (00168) rose by 3.8%, trading at HKD 51.9; BUD APAC (01876) increased by 2.71%, trading at HKD 7.58. Xiangcai Securities pointed out that the consumption market during the 2025 Spring Festival performed well, with box office revenues reaching a historical high, and significant growth observed in tourism, catering, and other sectors, creating a strong overall consumption atmosphere. With policy stimulation and economic recovery, the consumption market is showing positive signs of rebound, and the fundamentals are gradually improving. It is recommended to pay attention to recovery opportunities in the catering chain. Currently, the liquor sector is still in an adjustment period, with inventory pressure remaining, and price stability is still the main theme, so attention should be paid to terminal sales performance. Hualong Securities noted that the liquor sector is still in a bottoming phase. In the future, with the boost in consumer spending, the liquor industry is expected to undergo a recovery. Currently, the industry's valuation is at a historically low level, presenting medium to long-term investment value. Additionally, the beer industry has a relatively stable competitive landscape, and under the stimulation of active consumption promotion policies, beer sales are expected to improve ### Related Stocks - [80291.HK](https://longbridge.com/en/quote/80291.HK.md) - [02939.HK](https://longbridge.com/en/quote/02939.HK.md) - [00291.HK](https://longbridge.com/en/quote/00291.HK.md) - [600600.CN](https://longbridge.com/en/quote/600600.CN.md) - [00168.HK](https://longbridge.com/en/quote/00168.HK.md) - [01876.HK](https://longbridge.com/en/quote/01876.HK.md) - [06979.HK](https://longbridge.com/en/quote/06979.HK.md) ## Related News & Research - [China Resources Beer Wins Shareholder Backing for Dividend and Board Slate at AGM](https://longbridge.com/en/news/287068077.md) - [One of America’s oldest beer brands discontinued after 177 years in US](https://longbridge.com/en/news/286978688.md) - [Heineken Holding N.V. reports transactions under its current share buyback programme | HKHHY Stock News](https://longbridge.com/en/news/286751233.md) - [Greene King sells Old Speckled Hen to Spanish beer giant](https://longbridge.com/en/news/286932205.md) - [BIG ROCK BREWERY INC. ANNOUNCES RESULTS OF ANNUAL GENERAL MEETING OF SHAREHOLDERS](https://longbridge.com/en/news/287128514.md)