Haitong Securities: The education and human resources service sector is expected to achieve valuation reshaping in the DeepSeek wave

According to the Zhitong Finance APP, Haitong Securities has released a research report stating that with the rapid development of artificial intelligence (AI) technology, the education and human resources service industries are ushering in a new round of transformation. The application of AI in personalized teaching, intelligent Q&A, recruitment process optimization, and customized employee training has greatly improved service quality and operational efficiency. In this wave of asset revaluation driven by Deep Seek, listed companies in the education and human resources service sector are expected to achieve valuation reshaping. In the medium term, attention should be paid to the logic of leading market share enhancement, particularly in education (accelerated store openings by leading companies).

The main points of Haitong Securities are as follows:

State Council Meeting: Support the Accelerated Development of New Consumption and Promote "Artificial Intelligence + Consumption"

According to Jiemian News, Premier Li Qiang presided over a State Council executive meeting on February 10, discussing measures to boost consumption, proposing to strengthen brand leadership in consumption, support the accelerated development of new consumption, and promote "Artificial Intelligence + Consumption," health consumption, etc., continuously creating new products, new scenarios, and new hotspots in consumption.

Education Scenarios

Haitong Securities believes that Deep Seek's strong reasoning ability and long thinking chain model are accelerating the intelligent transformation of the education industry, promoting efficiency improvements and model innovations in teaching, hardware, and educational research.

Intelligent Teaching and Personalized Learning, Problem-Solving Thinking Guidance: TAL Education enhances students' logical understanding of problem-solving; NetEase Youdao optimizes personalized Q&A, improving efficiency in solving science problems. Doushen Education's AI tutor assists in essay correction and classical poetry tutoring, with user numbers exceeding 200,000.

Upgrading Educational Hardware Functions: TAL Education's Jiuzhang model guides customers to think further, enhancing user learning interest. All products in the Xiyuan series from Vision Source have been integrated with Deep Seek, and products such as Xiyuan Computer Assistant, Xiyuan Whiteboard, and Xiyuan Classroom Intelligent Feedback System will gradually be fully integrated with Deep Seek.

Enhancing Educational Research and Operational Efficiency: Fenbi AI Teacher "Fenbi Head" improves teaching quality, accompanying students throughout their exam preparation. Jiafa Education's AI proposition efficiency has improved. Excellence Education: With the launch of AI products like "Qingjiao Assistant," teachers' lesson preparation efficiency and teaching quality will be significantly enhanced.

Human Resources Service Scenarios

In terms of human resources services, Deep Seek provides technical support for the human resources industry with its powerful multimodal data processing and knowledge reasoning capabilities. Through applications such as intelligent recruitment systems, talent profiling analysis, and automated process robots, artificial intelligence can significantly enhance talent screening efficiency and the scientific nature of organizational decision-making, empowering the human resources industry to be more precise, agile, and secure.

Assisting Talent Positioning: Relying on deep data mining to break through the bottleneck of job-person matching. For example, Career International began training an industry-level model CRE aimed at skills and recruitment in 2023, capable of deeply understanding the complex semantic relationships in job requirements and candidate resumes, providing API services for job-person matching and job-job matching. Currently, Career International has integrated with the Deep Seek-R1 large model to enhance talent matching efficiency Empowerment Interview Assessment: Construct an objective interview evaluation system based on multimodal analysis. For example, Beijing Human Resources' "Digital Partner Alliance" AI recruitment product integrates three major modules: micro-expression recognition, voice emotion analysis, and logical ability mapping, transforming interview performance into 12 quantifiable competency indicators.

Expand Offline Application Scenarios: Promote technological integration to reconstruct offline service models. For instance, Tongdao Liepin's "Multi-Faced Doris" intelligent interview room, equipped with the "Tongdao Huicai" large model, provides integrated services such as AI preliminary screening, intelligent Q&A, and real-time report generation at recruitment fairs.

Recommended Targets

Xueda Education (000526.SZ), Career International (300662.SZ), Beijing Human Resources (600861.SH), focus on Excellence Education (03978), Doushen Education (300010.SZ), Jiafa Education (300559.SZ).

Risk Warning

Macroeconomic risks, risks of consumer recovery falling short of expectations, market competition risks