---
title: "Gucci responds to closing two stores in one day: will continue to make dynamic adjustments in the future"
description: "Recently, the luxury brand \"Gucci announced the closure of two stores in Shanghai within a day,\" attracting significant market attention. It is reported that on February 17, Gucci officially closed it"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/229003889.md"
published_at: "2025-02-20T10:20:37.000Z"
---

# Gucci responds to closing two stores in one day: will continue to make dynamic adjustments in the future

> Recently, the luxury brand "Gucci announced the closure of two stores in Shanghai within a day," attracting significant market attention. It is reported that on February 17, Gucci officially closed its stores located in Shanghai's Rui Ou Department Store and Shanghai's New World Daimaru Department Store. As of now, the brand still has 7 stores operating normally in Shanghai. Regarding whether the closure of the two stores in Shanghai is due to store upgrades or other reasons, and whether there will be more closures in the future, Gucci responded on February 20 that it always views the Chinese market as an important component of its global strategy. Currently, Gucci is fully advancing its global enhancement strategy, "therefore making dynamic adjustments to its stores in the strategically significant Chinese market, including continuing to improve the store network and continuously renovating or expanding key stores."

On February 20th, Jinshi Data reported that the luxury brand "Gucci" announced the closure of two stores in Shanghai within a day, attracting significant market attention. It is reported that on February 17th, Gucci officially closed its stores located in Shanghai's Rui Ou Department Store and Shanghai New World Daimaru Department Store. As of now, the brand still has 7 stores operating normally in Shanghai. Regarding whether the closure of the two stores in Shanghai is due to store upgrades or other reasons, and whether there will be more closures in the future, Gucci responded on February 20th that it always views the Chinese market as an important component of its global strategy. Currently, Gucci is fully promoting its global enhancement strategy, "therefore making dynamic adjustments to its stores in the strategically significant Chinese market, including continuing to improve the store network and continuously renovating or expanding key stores."

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