--- title: "The third phase results of the \"Chinese Martial Arts and Sports Culture Dissemination\" project are released, Creative tells the good story of Chinese culture" type: "News" locale: "en" url: "https://longbridge.com/en/news/229292010.md" description: "The 成果发布会 of the \"Chinese Martial Arts and Sports Culture Communication\" project at Hong Kong Shue Yan University was held on the 22nd, showcasing the use of innovative technologies such as AI and VR to promote Chinese martial arts. The research team introduced a virtual Chinese martial arts hall and an AI Chatbot, aiming to attract the younger generation to participate in martial arts culture. Project sponsors Dan Wei Biao and Vice President of Shue Yan University Zhou De Sheng both stated that digital technology can break geographical boundaries and promote the inheritance and innovation of Chinese martial arts. Several scholars and martial artists participated, emphasizing the importance of cultural heritage" datetime: "2025-02-23T02:14:19.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/229292010.md) - [en](https://longbridge.com/en/news/229292010.md) - [zh-HK](https://longbridge.com/zh-HK/news/229292010.md) --- # The third phase results of the "Chinese Martial Arts and Sports Culture Dissemination" project are released, Creative tells the good story of Chinese culture The third phase of the "Chinese Martial Arts and Sports Culture Communication" project, led by a research team from Hong Kong Shue Yan University, continues to utilize innovative technologies such as AI (artificial intelligence) and VR (virtual reality) to break geographical boundaries in the dissemination of martial arts. Today (22nd), the research team held a project 成果發布會暨公開講座 at Shue Yan University, showcasing the virtual Chinese martial arts hall for the first time, allowing participants to immerse themselves in the martial arts space. The team also developed an AI Chatbot to enable the public to experience the joy of interactive learning. Several scholars from Shue Yan University and the research team, along with Chinese martial artists and "Chinese Martial Arts and Sports Culture Ambassadors," used images, animations, and new technologies to tell the story of Chinese culture, practicing digital humanities and interdisciplinary research. The 成果發布會暨公開講座 of the "Chinese Martial Arts and Sports Culture Communication" (Phase 3) can pass on Chinese culture to the younger generation. The sponsor of the "Chinese Martial Arts and Sports Culture Communication" project, Dan Wei Biao, said: "The research team led by Dr. Li Jiawen effectively uses innovative technologies such as artificial intelligence and animation production to disseminate Chinese martial arts, bringing it into schools and attracting the attention of the younger generation, which is truly worthy of support." Dan Wei Biao, sponsor of the "Chinese Martial Arts and Sports Culture Communication" project, supports the use of innovative technologies to bring Chinese martial arts into schools. Shue Yan University's Vice President, Zhou Desheng, said at the press conference: "In recent years, Shue Yan University has been developing teaching, research, and campus construction under the framework of 'digital humanities.' The 'Chinese Martial Arts and Sports Culture Communication' project demonstrates how digital technology can break geographical boundaries and spread Chinese martial arts to every corner of the world. In an era where 'swiping phones is more frequent than breathing,' scholars, teachers, students, and the tech industry must work together to create a cross-border cooperation platform to promote the inheritance and innovation of martial arts culture." Jiang Peiwei, Chairman of the Chinese Kung Fu Dragon and Lion Dance Association in Hong Kong, said: "We hope that more young people can understand the cultural connotation behind Chinese martial arts and pass it down from generation to generation. The association greatly appreciates Shue Yan University's continuous use of innovative technologies to promote Chinese martial arts, which can be considered a pioneer in Hong Kong's academic community. We will continue to collaborate with various martial arts schools and Shue Yan University to strive to pass down skills and cultural connotations through academic research Grandson of Master Yip Man, Yip Gong Chiu, said: "I agree to use new technology to allow more people to access Chinese martial arts, but I will not actively open classes overseas for a living, and I do not like to promote myself. I will choose cooperative inheritance partners through long-term observation." Top image: Dr. Hu Huaizhong, Executive Vice President (middle right one), Mr. Dan Weibiao, sponsor of the "Chinese Martial Arts and Sports Culture Communication" project (middle left one), Professor Chen Qian, Academic Vice President (middle right two), Dr. Li Jiawen, Assistant Vice President (middle left two), Dr. Zhou Desheng, Administrative Vice President (middle left three), Master Jiang Peiwei, Chairman of the Chinese Martial Arts Dragon and Lion Association of Hong Kong (middle right three), Master Yip Gong Chiu (middle right four), and several Chinese martial artists presiding over the opening ceremony ### Related Stocks - [600640.CN](https://longbridge.com/en/quote/600640.CN.md) - [300860.CN](https://longbridge.com/en/quote/300860.CN.md) - [C76.SG](https://longbridge.com/en/quote/C76.SG.md) ## Related News & Research - [I left Google to pursue an MBA. 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