--- title: "Flora is building an AI-powered ‘infinite canvas’ for creative professionals With just a few words, AI models can be prompted to create a story, an image, or even a short film. But according to Weber Wong, these models are all “made by non-creatives for other non-creatives to feel creative.” In other words, they’re not built for actual creative professionals. That’s something Wong is hoping to change with Flora, a new startup where he’s founder and CEO. Flora launched this week, complete with a manifesto declaring that “AI creative tools should be more than toys for gene" description: "Flora, a new startup founded by Weber Wong, aims to revolutionize AI tools for creative professionals. Unlike existing generative AI models, which Wong criticizes as being designed for non-creatives, " type: "news" locale: "en" url: "https://longbridge.com/en/news/230228456.md" published_at: "2025-03-02T21:25:54.000Z" --- # Flora is building an AI-powered ‘infinite canvas’ for creative professionals With just a few words, AI models can be prompted to create a story, an image, or even a short film. But according to Weber Wong, these models are all “made by non-creatives for other non-creatives to feel creative.” In other words, they’re not built for actual creative professionals. That’s something Wong is hoping to change with Flora, a new startup where he’s founder and CEO. Flora launched this week, complete with a manifesto declaring that “AI creative tools should be more than toys for gene > Flora, a new startup founded by Weber Wong, aims to revolutionize AI tools for creative professionals. Unlike existing generative AI models, which Wong criticizes as being designed for non-creatives, Flora offers an 'infinite canvas' that integrates with these models, providing a user-friendly interface for generating text, images, and videos. Initially targeting visual design agencies, Flora seeks to enhance creative workflows, allowing designers to produce significantly more variations of their work. Wong's vision is to empower artists with intuitive tools that foster creativity rather than hinder it. With just a few words, AI models can be prompted to create a story, an image, or even a short film. But according to Weber Wong, these models are all “made by non-creatives for other non-creatives to feel creative.” In other words, they’re not built for actual creative professionals. That’s something Wong is hoping to change with Flora, a new startup where he’s founder and CEO. Flora launched this week, complete with a manifesto declaring that “AI creative tools should be more than toys for generating AI slop” and describing Wong and his team as “obsessed with building a power tool that will profoundly shape the future of creative work.” The manifesto positions Flora as something different from existing AI tools, which “make it easy to create, but lack creative control,” and from existing creative software, which gives users "control, but are unintuitive & time-consuming.” **Image Credits:**Flora / Flora isn’t trying to build better generative AI models. Wong argued that one of the startup’s key insights is that “models are not creative tools.” So instead, Flora offers an “infinite canvas” that integrates with existing models — it's a visual interface where users can generate blocks of text, images, and video. “The model does not matter, the technology does not matter,” Wong told me “It’s about the interface.” For example, a user could start by prompting Flora to create an image of a flower, then ask for details about the image, with those details leading to more prompts and varied images, with each step and variation mapped out on the aforementioned canvas, which can also be shared for collaborative work with clients. Wong told me he wants Flora to be useful to any and all artists and creatives, but the company is initially focused on working with visual design agencies. In fact, it’s iterating on the product with feedback from designers at famed agency Pentagram. The goal, Wong said, is to allow a designer at Pentagram to “just do 100X more creative work,” say by creating a logo design and then quickly generating 100 variations. He compared it to the evolution of musical composition — where Mozart “needed an entire orchestra to play his music,” a musician can get it all done “from his garage in New Jersey with Ableton, making it himself and posting it on SoundCloud.” Wong has a background in both art and technology himself, having worked as an investor at Menlo Ventures but leaving when he realized, “I was not the person I’d back.” Determined to become the kind of founder worth investing in, he eventually joined New York University’s Interactive Telecommunications Program, a graduate program focused on using technology to create art. ### Related Stocks - [FLGC.US - Flora Growth](https://longbridge.com/en/quote/FLGC.US.md) - [ZSTK.US - ZeroStack](https://longbridge.com/en/quote/ZSTK.US.md) - [WEBR.US - Weber](https://longbridge.com/en/quote/WEBR.US.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | Indian AI lab Sarvam’s new models are a major bet on the viability of open-source AI | Indian AI lab Sarvam has launched new large language models, betting on open-source AI to compete with larger rivals. An | [Link](https://longbridge.com/en/news/276230007.md) | | ZAWYA-PRESSR: Genesis-AI launches a global marketplace to fix AI adoption | Genesis-AI has launched a global AI marketplace aimed at enhancing AI adoption across various sectors. The platform addr | [Link](https://longbridge.com/en/news/276121763.md) | | Infosys Unveils AI First Value Framework | Infosys Ltd :INFOSYS - INFOSYS UNVEILS AI FIRST VALUE FRAMEWORK | [Link](https://longbridge.com/en/news/276131501.md) | | Why Smart Money Buys When AI Stocks Pull Back | Why Smart Money Buys When AI Stocks Pull Back | [Link](https://longbridge.com/en/news/276517144.md) | | 3 no-brainer AI stocks to buy right now | These artificial intelligence (AI) stocks show promising upside for long-term investors. | [Link](https://longbridge.com/en/news/276392243.md) | --- > **Disclaimer**: This article is for reference only and does not constitute any investment advice.