---
title: "YouTube launches a cheaper subscription plan in the U.S. with most videos ad-free"
description: "YouTube, a subsidiary of Alphabet, has launched a \"Premium Lite\" subscription service for $7.99 per month, offering ad-free viewing of most videos, primarily targeting users who do not frequently watc"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/230687027.md"
published_at: "2025-03-05T15:30:43.000Z"
---

# YouTube launches a cheaper subscription plan in the U.S. with most videos ad-free

> YouTube, a subsidiary of Alphabet, has launched a "Premium Lite" subscription service for $7.99 per month, offering ad-free viewing of most videos, primarily targeting users who do not frequently watch music videos. This move aims to compete with products from Netflix and Disney, attracting viewers who typically do not use music features

YouTube, a subsidiary of Alphabet, launched a subscription service on Wednesday for $7.99 per month, which offers mostly ad-free videos excluding music. The company hopes this plan will allow it to compete more directly with products from Netflix and Disney. This plan, named "Premium Lite," is primarily aimed at customers who rarely watch music videos or listen to music. YouTube is a mainstream provider in the streaming music world, but a large number of viewers of this online video company seldom use this feature, and it is expected that these users may be attracted to the new service launched by the company

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.