---
title: "SHKK: Adhering to the \"Big Health\" transformation and development strategy in 2025"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/230791301.md"
description: "SHKK announced that it will adhere to the \"big health\" transformation and development strategy in 2025, focusing on the development of three major business segments: pharmaceutical health, medical health, and health care. The company plans to promote industrial integration through three major engines: \"brand +\", \"capital +\", and \"internet +\". At the same time, the clothing segment will deepen quality improvement and efficiency enhancement to improve profitability"
datetime: "2025-03-06T08:38:22.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/230791301.md)
  - [en](https://longbridge.com/en/news/230791301.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/230791301.md)
---

# SHKK: Adhering to the "Big Health" transformation and development strategy in 2025

SHKK announced that the company will hold the 24th meeting of the 10th Board of Directors on March 6, 2025, to review and approve the proposal on the "Quality Improvement, Efficiency Enhancement, and Return Action Plan for 2025." In 2025, the company will adhere to the strategic development plan of transforming into the "big health" industry, with the mission of promoting health and cultural heritage. It will continue to solidify the core development approach of "three horizontals and three verticals," horizontally integrating the three major business segments of pharmaceutical health, medical health, and health care, while vertically leveraging the empowering roles of the three engines: "brand +," "capital +," and "internet +." The company aims to explore and establish a new industrial development pattern that fosters integration, symbiosis, and mutual promotion among the three core segments of pharmaceutical health, medical health, and health care. Meanwhile, the company's apparel segment will further deepen and promote quality improvement and efficiency enhancement in various businesses by optimizing and strengthening group purchasing, standardizing brand management, and increasing category development, actively adapting to market demand, improving sustainable profitability, and achieving high-quality development in the apparel segment

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